Helping entrepreneurs boom their brands and build their tribes


Actionable posts to help you boom your brand, build your biz and attract your tribe!

Do Your Clothes Send the Wrong Message?

Nov 30, 2015

Do your clothes, hair and accessories match the brand experience you want to deliver?
Is your personal style slopped together without intention?

As a service-based business owner, YOU are the face of your brand, so your personal style is important.

Whether you like it or...


How to Find Your Brand Voice

Oct 19, 2015

How your brand sounds is just as important as how your brand looks.

Your brand voice is the expression of your personality, beliefs and values through your written and spoken word.

In an ideal world, your brand voice should be so recognizable that you can be identified by your written or spoken...


What Your Brand Colors Say About You

Oct 01, 2015

Did you know that the colors you use in your brand relay a specific message to your audience about the type of person you are?

Well, they do. It’s important to understand what your brand colors say about you so you can be sure to deliver the message you desire and attract clients who...


How to Define Your Ideal Client

Sep 17, 2015
Defining your ideal client is one of the first and most important steps in your business. Being clear about who your ideal client is has many benefits:
  • It simplifies content creation – writing articles, building your website and developing workshop content becomes much easier...

What’s Your Brand Promise?

Aug 20, 2015

I’m in the midst of a major website and brand revamp right now (I can’t wait to reveal it to you soon!), and the other day I was going through my old website, to clean out the old clutter.

I found pages and blog posts from way back in the day when I was a brand new coach. Looking...


Your Business is Like Crossfit

Jul 31, 2015

I haven’t really shared much about this yet with you, my fabulous tribe…but I’ve been kicking butt at Crossfit since the end of February.

I decided to join a Crossfit gym this year because I had put on 20 lbs since my wedding in 2010. I was fed up with feeling out of shape....


Your Brand’s Edge: 5 Secrets to Shine Above the Crowd

Jul 15, 2015

Do you ever worry that there are so many other people who do what you do, that your business will get lost in the crowd?

If you do, you’re not alone because many of my clients come to me with this worry too.

I’ll tell you what I tell them: don’t worry!

First, it’s a good...


How to Stop Wasting Time at Networking Events

Jun 23, 2015

Do you ever attend a networking event and wonder, “what’s the point?” because you leave with little to show for it but superficial connections and a few business cards? Networking doesn’t have to be a waste of time. It can be a great way to gain brand...


27 Free Stock Photo Websites to Boost Your Brand

Jun 10, 2015

Last month I wrote to you about how to choose images for your website, blog posts, newsletter articles and marketing materials that represent your brand.

As promised, this week, I’m sharing where to find those images… for free.

Using images that you find by searching Google or...


How to Choose the Right Images for Your Brand

May 20, 2015

“Brand Imagery” - the photos and graphics used to represent your brand through your blog posts, newsletter articles, social media posts, and websites.

Brand imagery is an important part of building a brand that is recognizable, cohesive, and memorable, but unfortunately it’s...

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