THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
5 Tactical Tips to Start Building Your Brand Voice Today

You've meticulously crafted your brand’s visual elements. You have a website built, have a...

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Finding and Using Inspiration Without Copying: Cultivating Your Unique Creative Voice via Ethical Inspiration

In a world where originality is everything and your ideal clients are looking more and more for...

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How to Write a Sales Page That Converts

One of the worst feelings in the world is knowing you have a life-changing service to share, but...

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How to Name Your Brand

Your Brand Name is a direct reflection of your business, and is the first impression potential...

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Tagline vs. Title: Do You Need Both for Your Business?

Taglines and Titles might be two buzzwords you hear in the business world, but what’s the...

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10 Things Your About Page Needs to Include

Your about page isn’t just your bio slapped onto your website to tell potential clients...

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Elevate Your Elevator Pitch: How to Clearly Communicate Your Value in 4 Simple Steps

Do you ever try to explain what you do, and end up with lots of “umm…”...

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7 About Page Mistakes That Could Be Costing You Clients

Your About Page is one of the most visited pages on your website. Actually – it comes in...

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3 Keys to Choosing a Catchy Course Name That Drives More Sales

If you’re a coach, healer, or online expert, having a signature offer (i.e. a course,...

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How to Write a Brand Promise that Attracts More Clients

Your brand promise is the thread that ties together everything you say and do in your...

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Your Brand's Communication System: 8 Messaging Must-Haves for Service-Based Entrepreneurs

When you hear the word “branding”, what comes to mind? Let me guess … you...

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The 10 Most Common Website Copywriting Mistakes & How to Avoid Them

One of the worst feelings in the world is knowing you have life-changing services to share, but...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

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