If you’ve spent any amount of time around The Daring Fempreneur, then you likely already know your brand archetype and how it impacts your brand (if not, you can find that out with my free quiz here). But, today we’re here to take this...

As entrepreneurs, it can be easy to become fixated on the idea of perfection, especially when it comes to our brand and online presence. You might be thinking, “if only my website looked flawless, then I could start sharing it…”...

Branding is not just about aesthetics – for the most successful brands, it’s a deep, psychological practice that brings together color psychology and brand archetypes to create an impactful identity and presence. 

Understanding...

I see you, settled into your workspace, 50 tabs open on your browser full of website inspiration that you absolutely love and want to emulate on your own site. 

But instead of realizing the inspiration, you’re stuck in a bad...

Building a brand is not just about logos, color schemes, or taglines. It's about telling a story, creating an identity, and connecting with your audience on a deeper level. Your brand is much more than just a portrayal of your business; it's the...

Earlier this week, on January 2nd, after a relaxing and cozy few days celebrating the holidays with my family, I opened my computer to get back to work. Immediately, I noticed a mental flood of all the things I needed to do and all the places I...

Embracing Your Truest Self in the New Year: An Archetypal Guide

As the final page of the calendar turns and we stand at the cusp of a new year, it's not unusual to feel more introspective amidst all the excitement. This transitional time often...

The new year is almost here, making this the perfect time for some reflection on the past year, and goal setting for the next. 

While there are endless different goals you could set, and countless ways to approach the goal setting...