BUILD AN ARCHETYPAL BRAND FOR A BUSINESS AND LIFE THAT’S TRUE TO YOU
FIND YOUR ARCHETYPE
Showing up for your business every day can feel SO HARD, and often, out of alignment with who you are.
BUT IT DOESN’T HAVE TO BE THAT WAY.
When you brand around Archetypes, you’ll find that your business
- Feels easy and intuitive, because it’s just so you.
- Attracts more soul-mate clients without you needing to hustle.
- Never requires you to compromise your values.
That is the magic of using Archetypes to build a business that is entirely true to who you are and what you value.
Archetypes are a unique tool that make branding, messaging, and marketing easier, more fun, much more effective, and even deeply fulfilling.
They help you recognize and leverage your unique gifts so you can grow your business your way.
THE RESULT?
You step into your next stage of growth with more income, clients, visibility, and more positive impact — with so much more ease.
NEW TO ARCHETYPES?
Archetypes 101:
What they are
Introduced by Carl Jung, archetypes are like the DNA of our collective storytelling, shaping everything from ancient myths to the brands we love today. They tap into universal themes that pull us in and make us feel like we’re part of a bigger story.
There are 12 brand archetypes, including the Hero, Outlaw, Explorer, Sage, Innocent, Magician, Everyperson, Lover, Jester, Caregiver, Ruler, and Creator. Each archetype embodies distinct attributes and invokes specific narratives, allowing brands to connect with their audience on a deep, emotional level that inspires action.
WHEN YOU ALIGN YOUR BRAND WITH THE ARCHETYPE THAT BEST REPRESENTS YOU, YOU’LL BE ABLE TO:
Build your business around what you want for your life — rather than other people’s definitions of ‘success’
Ready to explore? Or create...or rule...
DIVE INTO THE HEART OF YOUR BRAND WITH MY BRAND ARCHETYPE QUIZ.
Discover which archetypes you embody most and how to harness their power to captivate, connect, and create lasting impact.
TAKE THE QUIZ NOWHi, I'm Jessie May (she/her)
Brand Archetypes Coach
I’M HERE TO HELP YOU DO THE INNER WORK TO BUILD A BRAND THAT’S COMPLETELY ALIGNED WITH WHO YOU ARE, USING THE POWER OF ARCHETYPES.
I used to want to crawl under a rock if I had to be on camera or share anything online. I was trying to market my business the way I saw other successful entrepreneurs do it, but it never felt right or true to me. Using archetypes helped me align my true self with my brand, and that’s when I felt inspired.
When your brand is aligned with your strengths and values, showing up as the face of your business feels natural, easy, and good. It all starts with you!
THE DARING BRAND
Ready to build an archetypal brand that expresses who you are, stands out from the crowd, and attracts clients you LOVE working with? Join me in my 6-month coaching experience.
DISCOVER MOREARCHETYPE BRAND REVIEW
Discover where your current brand is out of alignment with your archetype, and learn how to bring it into focus during this 60-minute, 1:1 session.
DISCOVER MOREARCHE-TYPING INTERVIEW
Are you questioning which archetype is the best fit for your brand? My Arche-Typing Interview will give you the clarity you need to move forward with confidence.
DISCOVER MORE
“Before working with Jessie May, I had tons of ideas being downloaded everyday, but I didn’t know how to bring them together into a clear brand that made sense to the world. Now, not only do my messaging and visuals have consistency and direction, but since working with Jessie May, I’ve seen my voice get stronger, my focus get clearer and my willingness to go for it no matter what get bigger. "
Brookelin Barnhill
BREATHE WITH BROOKELIN
“Our brand is beyond anything we ever imagined. Jessie May was able to take what we couldn't even talk about before and turn it into gold. It’s no coincidence that we are having our best year yet in our business after working with her. She has lifted us up to where we can have a greater effect with the work we do."
Vaness Tavernetti
LIFE PURPOSE GUIDE
"Every single person that knows me well (and even those who don't!) tell me how much my logo, style, colors and tagline are really, truly ME. Now I feel so confident putting myself out there online, and it shows!"
Katie Collins
SALES COACH
We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.
QUICK LINKS
HOME | ABOUT | WORK WITH ME
BLOG | CONTACT
Discover your archetype...
TAKE THE QUIZ© 2025 THE DARING FEMPRENEUR | ALL RIGHTS RESERVED | SITE CREDIT
