Unleash your brand’s core strengths through the power of timeless archetypes.


  • Make sure you have 5-10 minutes of uninterrupted time to complete the quiz in one sitting.
  • Even though you might feel that multiple answers apply to you, you can only choose one.
  • Go with the one you resonate with the MOST.
  • Be careful not to choose answers based on whom you think you “should” be, instead of who you actually are.
  • Keep in mind – your results do not determine what type of business you operate, but rather how you show up as the face of your business.

When you infuse the power of archetypes into your brand, you create instant familiarity and emotional connection with your audience. Although they may not realize it, they trust you more because they understand who you are and what you stand for.

This emotional connection and trust is what inspires them to take ACTION: hire you as their coach, sign up for your course or join your Facebook group.

Leaders like Marie Forleo, Tony Robins and Oprah have built successful and impactful empires using archetypes to guide their personal brands and emotionally connect with their audience, and you can too! 

But let me be clear.

Just having a “brand personality” isn’t enough – because really, you already have one whether you know it or not.

The key is to be crystal clear and highly intentional about your brand personality so you gain control over the experience you create for your clients and community.

When you do this, you’ll become sought after for the very thing that makes you different from everybody else… you’ll be paid for being YOU!

But how?

I get it; you’re a multifaceted human being (so am I), so how do you unite your unique tastes, passions, values and personality traits into one compelling brand?

Archetypes are at the core of how we understand the world (albeit unconscious for many people).

Transcending time and culture, we find archetypal patterns in movies, books, songs, experiences, the characters in our lives, and of course… the brands we know and love!

There are 12 primary archetypes, and while you probably have many at play within your personality, when you take my Brand Personality quiz, you’ll discover your top 3.

Your quiz results will provide insight into how to infuse your archetypes into your brand personality, messaging, visuals and client experience so you can create trust that inspires action.

And... your results just scratch the surface of the work I do with my private branding clients. So if you find yourself wanting more in-depth support, send an email to support@thedaringfempreneur.com. 


Further reading:

Archetypes have existed in our collective unconscious for centuries, but were first identified in the 1940’s by psychologist, Dr. Carl Jung. Archetypal theory, as it relates to branding, was expanded upon by Margaret Mark and Carol S. Pearson in their book, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.


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