Brand Archetype Series: The Lover branding May 24, 2024

When it comes to building a business that you love showing up in each day and that naturally attracts your soulmate clients, understanding brand archetypes can be incredibly helpful. 

The twelve archetypes, first introduced by psychologist...

CONTINUE READING ...
Brand Archetype Series: The Everyperson branding May 03, 2024

When it comes to building a business that you love showing up in each day and that naturally attracts your soulmate clients, understanding brand archetypes can be incredibly helpful. 

The twelve archetypes, first introduced by psychologist...

CONTINUE READING ...
You Are Not Your Brand branding leadership life Apr 05, 2024

If you’ve read anything from me before you might be doing a double take at that title – but I promise there are no typos: you are NOT your brand! 

Yes, your brand is a reflection of you, but it’s not YOU. 

I am a huge...

CONTINUE READING ...
Brand Archetype Series: The Outlaw branding Mar 28, 2024

When it comes to building a business that you love showing up in each day and that naturally attracts your soulmate clients, understanding brand archetypes can be incredibly helpful. 

The twelve archetypes, first introduced by psychologist...

CONTINUE READING ...
Brand Archetype Series: The Hero branding Mar 22, 2024

When it comes to building a business that you love showing up in each day and that naturally attracts your soulmate clients, understanding brand archetypes can be incredibly helpful. 

The twelve archetypes, first introduced by psychologist...

CONTINUE READING ...
Brand Archetype Series: The Magician branding Mar 16, 2024

When it comes to building a business that you love showing up in each day and that naturally attracts your soulmate clients, understanding brand archetypes can be incredibly helpful. 

The twelve archetypes, first introduced by...

CONTINUE READING ...
What Are the Twelve Brand Archetypes? branding Mar 08, 2024

Ever noticed how some brands just seem to get you, like when you scroll through their website or walk into their space you feel immediately heard and at-home? That’s not just smart marketing; it’s archetypes in action! 

Everyone...

CONTINUE READING ...
Unapologetically You: How to Bring More of Your Self into Your Brand (and why it matters) branding Mar 01, 2024

Today, I’m here to share a conversation (and the lessons behind it) I recently had with a friend and renowned thought leader in the field of personal growth. This expert, let's call her Allison, found herself at a crossroads when an...

CONTINUE READING ...