Your brand promise is the thread that ties together everything you say and do in your business. 

Similar to how your Brand is the promise of an experience that shows up wherever you show up, your Brand Promise is the promise of an outcome...

The images you use for your brand, whether they’re on social media, blog posts, your website, your lead magnets, marketing materials, or anything else, speak volumes as to who you are and how your clients feel when interacting with you and...

 Brands and business owners today have to do more than ever before to stand out from the crowd. More than 4.5 million new businesses are started every year (according to the Census Bureau), and that number is constantly growing. While...

Once each month, I have the honor of interviewing one of our Impact Tribe members as our featured Daring Member of the Month – someone who has gone out of their way to help others, accomplished something huge in their business, been a good...

When you hear the word “branding”, what comes to mind? Let me guess … you probably think of logos, color palettes, images and fonts. Am I right?

If so, you’re not alone and you’re right! Brand visuals are an...

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a Brand Strategist, I’m here to tell you that’s completely untrue! 

I'm going to help clarify and differentiate between what a Brand...

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial world, and sometimes they're even used interchangeably, when in reality they’re two completely different things. 

So, I’m here to clearly...

Once each month, I have the honor of interviewing one of our Impact Tribe members as our Daring Member of the Month – someone who has gone out of their way to help others, accomplished something huge in their business, been a good...