5 Easy Ways to Make Your Personal Brand Stand Out OnlineJan 17, 2023
The online world is more crowded than ever, with tons of new personal brands and businesses popping up all the time (like, multiple millions of new businesses every single year).
It can be hard to stand out!! And sometimes it can feel impossible to get your message to your ideal clients. I get it!
BUT, the majority of business owners aren’t going to invest the time and resources required to actually uncover how they want to show up as the face of their brands, and put in the work to do it regularly in a way that grows their business.
This gives YOU a major advantage! If you're one of the few who's willing to do what it takes to make your personal brand stand out online, then you’re going to see so much more success and have what you need to build the business of your dreams online – and since you’re here, I’m guessing you are one of those few.
For new entrepreneurs, or if you're just starting to figure out how to make yourself stand out from the crowd, it can be incredibly difficult to decide what to say and how to say it in a way that resonates with who you are, and speaks directly to your ideal clients while cutting through the rest of the noise.
So, here are five tried and tested, yet fairly easy, things that you can do to make your personal brand stand out online!
Getting Vulnerable in Your Brand
You’ve heard it time and time again, and yet you still might be resisting getting vulnerable in your brand. I understand that it can be *really* scary to bring 100% of you into your brand and how you show up online.
Speaking to a camera… comfortably!? Sharing my thoughts with… strangers online?!
I hear you.
Showing up authentically and vulnerably through your brand and marketing, as the face of your brand, is actually what allows people to know, like and trust you.
Believe it or not, your audience wants to know the real, messy, imperfect you. Nobody resonates with the perfect leader, and nobody is inspired by someone they can’t relate to (aka, someone who tries to show up perfectly all the time). Showing up vulnerably and authentically swings the door wide open for your ideal clients to feel a real connection with you, and really relate to you and what you’re working towards. And THAT is when they want to work with you and buy from you.
It IS scary… but if you're willing to show up vulnerably online you'll have a much easier time building relationships, making connections that count, and building your business online through channels like social media and email marketing.
Sharing Your Opinion Online
Your brand REQUIRES your opinion to stand out. As a business owner, this is one of the most important personal branding and marketing lessons you can learn.
When you don’t share your opinion, it leaves people in the dark about where you stand. They wonder if they should trust you. Some might even lose respect for you.
When you don’t share your opinion, your audience stays small with luke-warm followers because you haven’t given them a reason to stand behind you, you haven’t shown them what you stand for.
Worst of all, when you don’t share your opinion, you don’t make an impact through your message or your business.
And sure, some people may not want to hear, or agree with your opinions, but are these really the kinds of clients you want to work with anyway? (NO!)
When you clearly communicate what you stand for, what you believe in, and even what you refuse to tolerate, your audience gets a clear understanding of who you are and what working with you would be like.
When you don’t show up with consistency, nobody has the ability to remember who you are or why they would want to work with you.
When a coaching program, talk or webinar doesn't work out as planned… Do you give up after the first try? Most of the time, the first time we do something doesn't go as well as we hope. But it's only by assessing what worked and what didn't, making changes, and trying again that you will start to see long term success in your business.
When you jump from one thing to the next, looking for immediate success and discarding anything that doesn't live up to those standards, this inconsistency makes your brand confusing to potential clients, you create more work for yourself, and you sabotage your business growth.
Consistency is not only important in terms of how you show up and communicate your offers, it’s also important to be consistent in how frequently you show up – whether that’s once every day, a few times or a week, or whatever your frequency is, just make sure to pick something and stick with it regularly over time.
For more tips on staying consistent in your brand, check out this blog post!
You’ve heard me say before that a brand is the promise of an experience that is consistently delivered everywhere your brand shows up. When you are the face of your personal brand, we need to take that a step further and base the experience of your brand on who YOU are as the leader of that brand.
When you design an impactful personal brand, it becomes a tool you can use to subconsciously communicate with your audience who you are, what you do, and what the experience of working with you will be like. When you use tools like Color Psychology and the Brand Archetypes, you create a personal brand that does half of the heavy lifting for you!
Beyond that, it’s important to actually *use* the information you learn from your Power Profile and brand archetype to build your brand. That’s why, I’ve designed comprehensive Brand Bundles for my Impact Tribe members! Each brand archetype has color palettes, fonts, logos, images, brand books, social graphics, print collateral, and more that’s all strategically designed to communicate your brand experience with your potential clients. With tools like these, you can make the biggest impact through your personal brand and guarantee that you’ll make your personal brand stand out online.
Marketing and Social Media
If your ideal client is going to invest in your service or program, they first need a tangible experience of your brand to decide if they like you, resonate with your energy, and trust that you'll be able to help them achieve results.
While there are a wide array of marketing activities you can try, there are certain things you can do that are more impactful than others. Rather than hiding behind quotes on social media and only regurgitating information that everyone else is also sharing, I recommend focusing on high-touch, high-value marketing that will help you get noticed more. These include tactics like:
- Showing up on video regularly
- Using social media to talk to your audience personally
- Attending networking events like Dare to Connect
Consistent and value-rich marketing can make the difference between being booked out for months and you staying the world’s best kept secret because nobody knows you exist. For more information and tips on how to make your brand stand out on social media, check out this blog post!
If you’re ready to really stand out online and take your brand to the next level, then it’s time to invest your time and resources into things that will move the needle in getting you noticed. You can do exactly that when you join the Impact Tribe! In the Impact Tribe, we have resources like the Brand Archetype Bundles, Consistent Content Creation System, courses, community, and so much more that are specifically designed to help you build an impactful brand that takes your business to the next level!
You can learn more and join us today at the link below.