Have you ever wondered why some brands feel like they're speaking directly to you, while others feel like they’re shouting into the void? That's the magic of brand archetypes at work. 

Brand archetypes, rooted in Carl Jung's theory of...

When you start building a brand, you begin a journey of deeper, transformative self discovery. As an entrepreneur, our businesses are one of our greatest spiritual teachers, showing us patterns that no longer serve us and uncovering opportunities...

Is Brand Inconsistency Costing You Business Success?

We're living in an era where speed is celebrated. Businesses launch overnight, viral content can explode in a matter of hours, and trends change at the drop of a hat. 

Amid this fast-paced...

You've meticulously crafted your brand’s visual elements. You have a website built, have a logo designed, and even have some social media graphics created that you can start to pull from when you post.

But amidst all of that, have you...

Ever feel like the landscape of building and maintaining a powerful online brand is a maze, with challenges that keep you constantly on your toes? Yep, you're not alone! From developing your unique voice to creating consistent, engaging content,...

This is one of the most common questions I hear – not only from my community, but also across the internet from business owners new and seasoned, in just about every industry. So today, I’m going to break down a roadmap you can follow...

As a brand strategist who is consistently collaborating with women entrepreneurs seeking to make a bigger impact in the world, I'm here to shine a light on an often overlooked, yet game-changing element of your brand: your Brand Vision.

What...

Before you get started building your brand, it's important to understand what branding is (and what it's not!) and how it fits into the context of your business. 

A brand is the promise of an experience that's consistently delivered...