Every year, the Black Friday sales season tends to start earlier and earlier – this year, I even came across an offer on HALLOWEEN, earlier than I’ve ever seen it before. With all the buzz, it can easily feel like we have to jump on...

Is Brand Inconsistency Costing You Business Success?

We're living in an era where speed is celebrated. Businesses launch overnight, viral content can explode in a matter of hours, and trends change at the drop of a hat. 

Amid this fast-paced...

Ever feel like the landscape of building and maintaining a powerful online brand is a maze, with challenges that keep you constantly on your toes? Yep, you're not alone! From developing your unique voice to creating consistent, engaging content,...

This is one of the most common questions I hear – not only from my community, but also across the internet from business owners new and seasoned, in just about every industry. So today, I’m going to break down a roadmap you can follow...

While big brands like Oprah and Brene Brown serve diverse audiences; as a small business owner or coach who’s still striving to stand out in the online space, having multiple ideal clients can make it harder for the right people to find...

The first thing I hear from so many fempreneurs looking to attract more clients is that they need help with marketing. And while marketing is an important piece of the biz-building puzzle, it is not the first step! 

One of the most common...

The online world is more crowded than ever, with tons of new personal brands and businesses popping up all the time (like, multiple millions of new businesses every single year). 

It can be hard to stand out!! And sometimes it can feel...

Do you ever try to explain what you do, and end up with lots of “umm…” “uhh...” and blank stares from whoever you’re talking to? That’s probably because you don’t have an Elevator Pitch that clearly...