In a world where originality is everything and your ideal clients are looking more and more for mentors they connect with on a deeper level, staying true to yourself is absolutely essential in creating and communicating your brand with the world. 

But, there tends to be a cyclical copycat culture i...

One of the worst feelings in the world is knowing you have a life-changing service to share, but not knowing how to communicate this service so potential clients are inspired to work with you! 

If there’s one thing your website should do, it should help you communicate your service so you can attra...

How often do you find yourself feeling stressed and anxious in your business?

If your answer is "often!" you're not alone, even though it may feel like it.

Entrepreneurship and mental health is not a popular topic. Most entrepreneurs are too consumed trying to look polished and put together onlin...

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie May. I empower coaches and healers to look, sound, and be the part so they can attract clients who see their value and are eager to pay them for it! 

Due to the topic of today’s post, I think it’s also important to ...

It’s part of the human experience that we grow and evolve… but what happens when we outgrow our brands? Not everything that changes signifies the need for a rebrand. But, it’s good to look at your brand in detail every few years and understand how it’s serving you, and how it could better communicat...

What’s the number one most important factor in attracting new clients? Can you guess?

Okay, I’ll tell you…

It’s TRUST! 

You’ve probably heard of the “know, like, and trust” factor in the marketing world as the single-most important key to attracting new clients online. I would even take this a st...

If you would have asked me when I was first getting started when the best time to invest in your brand was… I would give you a different answer than the one I’m sharing today. I used to believe that branding was only for big names and multi-billion dollar corporations – Nike, Apple, etc. But WOW, wa...

Before you get started building your brand, it's important to understand what branding is (and what it's not!) and how it fits into the context of your business. 

A brand is the promise of an experience that's consistently delivered everywhere your business shows up.

If you’re a coach, healer or o...

I’m sure we’ve all had role models or seen big names suddenly shut down their businesses and go on indefinite sabbaticals. In the online branding and marketing space, it’s happened more than a few times recently. Now, this blog is not about those people, but I think there’s something incredibly impo...

When you start your personal, service-based business, one of the first and most important things you need to do is figure out your ideal client, who they are, and what they desire.

Understanding the audience your brand aims to attract is KEY to ensuring that your brand's visuals, voice, offerings, ...