Ever feel like the landscape of building and maintaining a powerful online brand is a maze, with challenges that keep you constantly on your toes? Yep, you're not alone! From developing your unique voice to creating consistent, engaging content, the list of to-dos can seem endless. But what if there...

This is one of the most common questions I hear – not only from my community, but also across the internet from business owners new and seasoned, in just about every industry. So today, I’m going to break down a roadmap you can follow to make your brand stand out online! 

The online world is a bust...

As a brand strategist who is consistently collaborating with women entrepreneurs seeking to make a bigger impact in the world, I'm here to shine a light on an often overlooked, yet game-changing element of your brand: your Brand Vision.

What Exactly is a Brand Vision?

In today’s world more than ev...

Before you get started building your brand, it's important to understand what branding is (and what it's not!) and how it fits into the context of your business. 

A brand is the promise of an experience that's consistently delivered everywhere your business shows up.

If you’re a coach, healer, or ...

Starting a business is an exhilarating journey filled with dreams and aspirations, there’s no denying it! But it doesn’t come without its fair share of challenges – and one of the most common ones I see entrepreneurs bump up against is investing in their brands. This goes deeper than just whether to...

I get it sister – your work is different for everyone. You don’t want to offer just another cookie cutter program that blends into the background and completely misses the magic of your custom work. 

With an overwhelming number of businesses adopting a 'one-size-fits-all' approach, offering a compl...

Creating and running a business as an introvert may seem challenging to some. We often associate entrepreneurship with extroverted traits, but the truth is, introverts possess unique strengths that can be utilized to create a successful brand. 

Want a little extra proof? Marissa Mayer (former head ...

While big brands like Oprah and Brene Brown serve diverse audiences; as a small business owner or coach who’s still striving to stand out in the online space, having multiple ideal clients can make it harder for the right people to find you. 

That being said, it is possible if done very strategical...

When it comes to growing your business, having one, focused ideal client will make your journey a lot easier and allow you to simplify your strategy. 

However, I’ve been working with entrepreneurs long enough to know that for some business owners, this just isn’t desirable. 

They’re passionate abo...

If you discover that someone has copied your work, it can be disheartening and frustrating. However, it's important to respond thoughtfully and assertively to protect your brand and reputation. 

I have heard a few of my clients struggling with the copycat problem recently, so I want to share some a...