Did you know that practicing gratitude can literally change your brain chemistry? Regularly practicing can make it easier for you to deal with adversity and difficulties you come across, experience less stress, build stronger relationships, and feel more positive emotions. If you commit to practicin...

Having a website for your business gives you a digital domain that you own. Unlike social media accounts and platforms, your website is completely in your control, and always will be. Not only that, but your website is also an incredibly powerful tool when it comes to inspiring your audience and con...

Your navigation menu helps your readers find what they need on your website – it serves as a road map for your page and directs your reader where they need to go. Not only that, but it also can be designed in a way to spark your visitors’ interest, encourage them to click to more pages, and spend mo...

It gets harder and harder every day to make your brand stand out in today’s crowded digital landscape. Most coaches, healers, and online experts know that in order to truly stand out, you have to give your audience some reasons why you’re different from everyone else. 

For new entrepreneurs, or tho...

Your brand promise is the thread that ties together everything you say and do in your business. 

Similar to how your Brand is the promise of an experience that shows up wherever you show up, your Brand Promise is the promise of an outcome that shows up wherever you show up. 

So, whatever you’re te...

The images you use for your brand, whether they’re on social media, blog posts, your website, your lead magnets, marketing materials, or anything else, speak volumes as to who you are and how your clients feel when interacting with you and your brand. 

Brand imagery is an important part of building...

 Brands and business owners today have to do more than ever before to stand out from the crowd. More than 4.5 million new businesses are started every year (according to the Census Bureau), and that number is constantly growing. While it’s great to see so many people, especially women, taking the le...

When you hear the word “branding”, what comes to mind? Let me guess … you probably think of logos, color palettes, images and fonts. Am I right?

If so, you’re not alone and you’re right! Brand visuals are an important part of any brand, but you know what’s equally important (if not more important!)...

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a Brand Strategist, I’m here to tell you that’s completely untrue! 

I'm going to help clarify and differentiate between what a Brand Strategist is and is not, what a Graphic Designer is, and what you’ll g...

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial world, and sometimes they're even used interchangeably, when in reality they’re two completely different things. 

So, I’m here to clearly explain the difference between the two and show you why you can’t ha...