The 10 Most Common Website Copywriting Mistakes & How to Avoid ThemAug 27, 2021
One of the worst feelings in the world is knowing you have life-changing services to share, but not knowing how to communicate these services so potential clients are inspired to work with you!
If there’s one thing your website should do, it’s that it should communicate who you are, what you offer, who you help, and what sets you apart from everyone else in the market.
Writing your website copy can be incredibly frustrating and time consuming, especially when you’re starting from scratch. But, it doesn’t have to be as hard as it once was anymore! Here are the top website copywriting mistakes I see fempreneurs make over and over again, and how to avoid them.
Not Knowing Your Reader
Knowing your reader is THE most important part of creating an impactful website. When your ideal client visits your website, you want them to feel that you’re speaking directly to them, and that you understand them.
To avoid this common mistake, do your research on your ideal client – interview them, send questionnaires, and get to know them on a deeper level. Then, use their language, desires, and challenges in your website copy so that they know you’re speaking directly to them.
Speaking in Jargon
Showing your clients that you know what you’re talking about and that you’re truly an expert, is a great thing. However, speaking in language and terms that aren’t universal, that your clients may not understand, and that aren’t easy to relate to, automatically alienates anyone reading your website.
Rather than using jargon and niche-specific, hard to understand words and phrases, show off your expertise by breaking the topic down into easily digestible parts. Then take it one step further by using language that your ideal clients would use!
Writing Too Formally
Unless your niche is overly formal or academic, you’re going to want to avoid writing in a tone that’s too formal. Instead, show off your personality and let it shine through the words and phrases you use throughout your website! This allows your readers to get to know YOU, and is what’s going to build interest, relatability, and trust.
Not Speaking Directly to the Reader
Writing is always more impactful when your reader feels like they’re being spoken to directly. Read these sentences – “you deserve great things,” “we all deserve great things.” Which is more impactful? Bringing your reader into the conversation is another great way to build trust and relatability, and make them feel important, special, and understood.
Long, Never-Ending Paragraphs
Your website copy should be easy to follow so your potential client can read along without getting overwhelmed. The #1 way to achieve this is to avoid long, never-ending paragraphs of text. People are lazy when it comes to internet reading, so if they feel overwhelmed by your copy, they’ll probably click the back button and find someone else to work with.
You have to make it easy to digest the information you want to share by breaking your text up into small paragraphs, and using bullets, headings and subheadings.
Bonus tip: A good website designer will know how to take your copy and present it on the page so your reader actually reads the important information you have to share!
Not Showing Off Your Personality
The reality is, there are many people who provide a similar service to you. What sets you apart is ultimately your personality, and who you are – this is what potential clients will feel connected to, and what will inspire them to want to work with YOU.
As I’ve mentioned in previous blogs, people buy from people they know, like, and trust. So, writing in a way that highlights your personality is a great first step to building the connection your potential clients need to feel confident about investing in your programs, products and services.
Forgetting to Give Your Reader a Clear Next Step
The purpose of your website is to show off your services and expertise to ultimately help you make sales! Now that they’ve taken the time to read your website copy, learn about what you offer, and get to know you… what’s next?!
I recommend adding a Call to Action to the end of every page to direct your reader where you want them to navigate to next.
Talking Too Much About Yourself and Not Enough About Your Readers’ Desires and Challenges
Of course it’s important to talk about yourself on your website to an extent … BUT there’s a fine line between making your website all about you and showing your reader how you’re going to help them get the results they’re looking for so they feel excited to work with you.
While it’s appropriate (and important) in some places on your website to talk about yourself, your reader also needs to be able to relate to what you’re saying, and feel seen and inspired in order to invest in your services – which is the ultimate goal of your website.
Talking About Tools Out of Context
It’s important to share with your reader what you can do for them, the tools you bring to the table, and how you do what you do.
However, talking about your tools and methods without bridging the gap for your reader by sharing how these things will actually help them, will just cause more divide and confusion between your reader and your website.
To avoid this common problem, share how your tools and methods help your clients, rather than just sharing what they are.
Trying to Finish for the Sake of Being Done, Rather Than Focusing on Quality
This may seem pretty obvious, but you may be surprised at how many websites out there seem thrown together, don’t make cohesive sense, and don’t clearly communicate your message with your reader… or worse yet, that have major spelling and grammar errors.
I find it best to work piece by piece, take a step away to review your work with fresh eyes, and ALWAYS proofread before hitting publish.
Save Time and Money Writing Your Website Copy with the Website Copy Bundle!
Traditionally, hiring a copywriter is the best way to write your website copy. However, we can make that happen without you having to spend thousands per page, or pulling out your hair because the last line took you 2 hours to write and you don’t even know if it’s any good.
I’ve been coaching my clients to write authentic, attention-grabbing website copy for 11 years, and I’ve packaged up everything I teach into 3 courses that walk you through exactly what to include on your Homepage, About Page, and Program Page.
The workbook and videos that come with each course walk you through exactly what to write with templates, formulas, and examples. Plus, you’ll learn the sales psychology behind each page, which you can take with you to use in other parts of your business!
>>> GET THE WEBSITE COPY BUNDLE <<<