3 Keys to Choosing a Catchy Course Name That Drives More SalesMar 11, 2022
If you’re a coach, healer, or online expert, having a signature offer (i.e. a course, program or membership) is the key to being well paid, building a sought after brand, and making an impact on a larger scale. Of course, there’s a lot to decide when creating your offer – what the lessons will be, how you’ll deliver the materials, how frequently your clients can access you, what to price it, how to promote it and so much more.
On top of that, you need to come up with a name that’s both catchy and memorable, intriguing and inspiring … a name that drives people to sign up, and that serves as the perfect headline for everything you’ll be teaching. Rather than choosing a boring, uninspiring name like, “My 6-Month Coaching Program,” follow the tips below to create your catchy course name that drives more sales.
1. Stay True to Your Brand
You are a unique person, with a one-of-a-kind business. Your course name should serve as an extension of your brand and communicate who you are and what you do.
For example, let’s set the stage with two different health coaches who both offer a program to help you overcome sugar cravings.
Coach 1 is a fierce, fearless, action-oriented coach (Hero Archetype). Therefore she might choose a name like, “Conquer Your Cravings” that conveys action, empowerment, and strength.
On the other hand, coach 2 has a calm, grounded demeanor, with a focus on nurturing and loving yourself (Caregiver Archetype). She might name her program, “Heal Your Sugar Habit,” to convey what working with her would look like for potential clients.
Though these courses both have the same end goal, the titles convey entirely different energies that are directly related to the individual’s coaching style and help portray the tone of the program so ideal clients have a better idea of what to expect.
Your brand is ultimately what sells your course, program or other offers. Your essence and energy (aka, the defining elements of your brand), is what helps your ideal clients connect with and understand your offer, and you as a coach, and gives them what they need to decide if they want to invest their time in working with you.
2. Make it Sound Catchy
Consider incorporating alliteration, rhyme, or rhythm into your course name to make it more memorable.
Alliteration is when you have the same letter or sound at the beginning of closely connected words. For example, “Crack the Copy Code,” or “Speak to Sell.”
Rhyme helps your name sound catchy, and makes it easier to remember – take for example, “The Spotless Goddess,” “The Secure Entrepreneur,” or “Captivate Your Date.”
Rhythm helps your course name flow, and establishes a clear energy behind the name. For example, “Penniless to Prosperous,” or “The Mindful Mama.” This is often what people are referring to when they talk about names that just “roll off your tongue.”
3. Focus on the Benefits
Rather than naming your course based on your process, method, or tool, or choosing a name that lacks excitement, your course name should focus on the outcome your course provides.
Below are three different benefits-based examples you can use to create a catchy course-name.
Results Driven names focus on the number one outcome you help your clients achieve and help them picture what their life could look like when they’re done working with you.
Some examples would be, “Thrive After Divorce,” “Manifest Your Soulmate,” “The Last 10 Pounds,” “Escape the Cubicle,” etc.
Identity Driven names focus on the person your potential client wants to become when they finish your program and gets them excited and inspired about their potential.
Some examples would be, “The Mindful Mama,” “The Corporate Escapee,” “The Self-Assured Speaker,” or “Fit After 50.”
Journey Driven course names nod to where your ideal client is now, and where they’ll be by the end of your course. For example, “Penniless to Prosperous,” “Exhausted to Exuberant,” or “Idea to Implementation.”
While all of these are important to keep in mind when naming your course, the most important thing to remember is that you NEED to choose a name that accurately reflects the outcomes you’re selling, and that speaks to your ideal clients.
If you’re considering creating a course, or trying to decide on a name for your upcoming course, then The Power of Programs course inside the Impact Tribe will guide you every step of the way! This course walks you step-by-step through creating your course or program, naming it, pricing it, deciding what to include, and so much more! Learn more and join us at the link below!