THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE

How to Write a Better Sales Page for Your Signature Program

Traditional sales pages can so easily feel manipulative, conceited, and degrading rather than...

How to Write Your Brand Story

Your Brand Story tells your audience how you got to where you are today, why you started your...

How to Find Your Brand Voice

How your brand sounds is just as important as how your brand looks. Finding your brand voice and...

Problem vs Passion - Where is the most profitable place to focus your messaging

Problem vs Passion? Which is the Most Profitable Place to Focus Your Messaging?

I’ve been doing a bunch of Brand Reviews this month in response to my January workshop...

how to connect with your audience by sharing your why

But WHY?

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "...

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Brand Archetype Quiz

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