THE ARCHETYPAL BRANDING BLOG

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a Bra...

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial world, ...

If you’ve been considering working with me to uplevel your brand … this blog post is for you! Join m...

Your Brand Story tells your audience how you got to where you are today, why you started your busine...

How your brand sounds is just as important as how your brand looks. Finding your brand voice and kno...

It’s a foundation of the human experience that as time passes, we’re constantly learning, growing, a...

As a service-based fempreneur, do you ever feel overwhelmed having to be the person who always shows...

Would you believe it if I said that you already have everything you need inside of you to build a mi...

“Brand Imagery” - the photos and graphics used to represent your brand through your website, blog po...

Spend a few minutes on social media these days and it's easy to quickly become discouraged. There's ...

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "Dar...