Would you believe it if I said that you already have everything you need inside of you to build a million-dollar brand?
So often, entrepreneurs (especially fempreneurs) feel like they have to be a million things at once, pulling themselves in multiple directions just to make sure they're doing (and being) enough.
But, so often we forget that we already have everything we need inside.
Our heart, our vision, our values, our perseverance, strength, grit, and willingness to do and be.
No matter who you are, what your business is, or when you started - it's never too soon or too late to realize that YOU. ARE. ENOUGH.
The metaphor we’re diving deep into today is that of your Brand Tree (check out this blog post for more on my Brand Tree philosophy).
Take a moment now to envision your brand as a tree.
In order for your tree to thrive, it needs rich soil to grow in – and that soil is YOU! Your personality, point of view, values, mission, vision, position, intolerances, credentials, personal interests, and tools all make up the soil that your brand grows in.
A philosophy I love to practice and share with my clients is one called "enoughness" - realizing that what you have to offer is enough.
So today, we’re going to break down this concept of “enoughness” as I walk you through the beginning phase of building your brand (the Soil) and show you that you already have everything you need to build a million-dollar brand.
You have something nobody else has – and that’s YOU! Your brand personality is made up of how you show up as the face of your brand and is expressed through your presence, voice and visuals.
When you have a personal brand, your personality is key to differentiating yourself from the competition.
Every day, more and more solopreneurs are starting their business journey, and many are in the same niche as you – so, when you offer the same services to the same clients, why should someone choose you over another option?
Well, clients will choose you because they want to work with YOU. You bring something unique to the table that resonates with your ideal client in a way that nobody else does.
Part of the beauty of believing that your personality is enough, is the realization that you don’t have to change anything about who you are to have a successful business, attract a loyal community, and find success. Each of us brings something so unique to this world, and each of us deserves success because of what we have to offer and who we are.
Don’t know if your personality is shining through in your business enough to help you stand out from the crowd? Here are a couple clarifying exercises:
As a business owner, getting clear on your point of view and courageously sharing it, is one of the most important (and daring!) branding lessons you can learn. When you don’t share your point of view, it leaves potential clients questioning who you are and what you stand for.
Freely sharing your point of view with your community allows them to get to know you, what you’re passionate about, feel more connected to you, and ultimately decide if they want to work with you.
For example, I’m very open about the fact that I believe building a strong brand identity is the FOUNDATION of your business - that branding has to come before marketing if you want your marketing efforts to pay off long term.
Some people’s ears might perk up when they hear my point of view and think - “That makes sense! That’s the perspective I’ve been looking for. I want to work with her.”
Others may be committed to the idea that marketing should be their first focus … and these people might not resonate with my point of view. That’s ok.
Having a point of view and turning some people away is better than not sharing your point of view and leaving people questioning what you’re about.
So, what’s your point of view? Take some time to reflect on the things you believe and what your business stands for, and then share them with the world!
The world is incredibly diverse in terms of the values people hold. Similar to “point of view” discussed above, openly sharing your values is incredibly important in ensuring you attract a community that you’d actually want to be a part of yourself.
It’s important to not only be clear on, and portray, your values for industry and business-related things, but also share your values related to the world, current events, and life in general – that’s what will drive more authentic, deeper connections.
For example, some of my values are: community over competition, making money through making an impact, inclusivity for all women (and those who identify as women) and self care is not selfish … especially when it comes to making a difference because this is what allows up to show up and serve.
Now more than ever, potential clients are invested in a brand’s values, and are making values-based hiring decisions. Making sure that you know your values, and then sharing them with the world, is one of the most impactful ways to connect with a potential client.
Your brand mission communicates what you do, who you do it for, and why it’s important. Whereas your brand vision communicates where you want your clients to end up after working with you.
Depending on things like your personality, your point of view, and your values, you’ll likely have a different mission and vision than anyone else out there – and that’s a good thing!
The beauty of this is that there’s no “right answer” for what your mission and vision should be. Whatever change you want to see in the world, is enough. Even if it’s small in the grand scheme of things - if it’s something you believe in strongly, then you have the power to have a massive impact.
So, how do you want to change the world? Why do you do what you do? Clarify and communicate these things to your audience to form deeper connections beyond just visuals, color palettes, and logos.
When it comes to your brand ... knowing what you won’t tolerate is just as important as knowing what you stand for. What is it that you absolutely will not tolerate in a client, a person, a belief? When you have a personal brand, your brand intolerances are likely going to be the same as your personal intolerances.
Being clear about what you won’t tolerate is absolutely critical for creating a brand that’s aligned with you, and that allows you to express your beliefs and portray the best version of yourself. The Daring Fempreneur is all about empowering women – so my brand will absolutely not tolerate any client, company, or program that portrays the idea that women can’t be successful in business, or that they “belong in the kitchen.”
Whatever you believe, whatever it is that you won’t tolerate, is enough. Similar to your brand mission and vision, there is no universal “right answer” here either. Since your intolerances are unique to you, being clear about what they are and then portraying that to your audience will give you the freedom to show up authentically as yourself in your business, and attract a community that feels the same.
Whatever makes you qualified to do what you do, is enough. While this usually isn’t as important in attracting clients as sharing your values, personality, and point of view, many potential clients do like to see that you’re qualified to help them with whatever you’re promising.
But being “qualified” may not need to look like what you think.
So many women hesitate starting or growing their businesses because they believe they don’t have the right degrees, certifications or credentials. However, what many people don’t realize is that no matter your credentials (or lack thereof), you have a unique set of experiences, intelligence, and knowledge that you bring to the world.
For example, when I hire a new team member, I’m not looking to see that they have a degree or certification in graphic design, photography, copywriting or marketing … I’m looking to see that they have experience with the tasks I need done and that their style aligns with what I’m looking for.
Now, depending on your field, credentials may carry more importance (hello therapists and doctors!) but no matter what school you went to or what degree you might feel you’re lacking – focus rather on what you do have. What you have is enough.
Another thing many women business owners get stuck believing, is that they have to invest time and/or money in five hundred different tools, techniques or strategies to make their work “worthy”. However, it’s important to realize that clients aren’t hiring you so much for the tools you use or the techniques you’ve mastered.
What your clients care about is how you’re going to get them the results they’re looking for!
Realizing that you are enough, no matter what tools you have (or don’t have), is essential.
Instead of trying to explain the intricate details of your tools and techniques in your marketing (which can bore and overwhelm potential clients anyway) focus on the inspiring outcomes your clients can look forward to when they work with you.
What are you interested in, both personally and professionally? Similar to the way your personality allows you to stand out from the crowd, your interests allow you to form a personal connection with your potential client that goes beyond the surface.
When you aren't working on your business, what are you doing? What are the things you’re passionate about? What makes life worth living?
The things you’re interested in are the things that invite your audience to get to know you, allow them to start to like you, and ultimately build trust with you. This is absolutely essential, because as I’m sure you’ve heard before, people buy from people they know, like, and trust.
Despite what some people may think, you don’t have to be interested in a million different things and constantly be making yourself busy. Whether you have one or one hundred interests, whatever you love is enough to set you apart from your competition, and is enough to allow potential clients to form a real connection with you.
Ultimately, the moral of the story is that whatever you have to bring to the table, whatever unique gifts you have, however you help people make a transformation, and whoever you are is ENOUGH.
All of these things already exist inside of you, and all of them make up the Soil in which your Brand Tree will grow. In order to allow your brand to truly flourish, it’s essential to know what your answers to the above questions are, and how you plan to communicate that with your audience.
Every single person brings a unique perspective and story to their business, and each of us are capable of attracting a community of loyal, like-minded people who fit perfectly with ourselves and our business. But, this is only possible if you start to believe that you are enough.
Want to dive deeper into identifying and clarifying the things you already have inside of you to build a million-dollar brand?
Join me in the Impact Tribe. With access to a complete library of biz-booming courses, plus Laser Coaching Sessions, Mastermind Meetings and personalized support in our private Facebook group - this is the perfect place to be if you’re serious about growing your business with community, accountability and coaching.
Use the power of timeless archetypes to unleash your brand's core strengths.