Brand Color Psychology Series: Pink

Brand Color Psychology Series: Pink

branding Jun 17, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using pink in your brand portrays you to your ideal client. 

The Color Pink in Branding

Pink is a color associated with being playful, nurturing, and sweet. If pink is your brand's main color, you're likely viewed as being caring and compassionate. You're gifted in inspiring hope, seeing the good in everyone, alleviating anger, and unconditional love.

As a Pink, your personality is loving, sensitive, and friendly. You tend to be affectionate with those in your life, as well as nurturing and loving in a maternal way, even if you are not a biological mother. You help reignite hope in those feeling lost, and you tend to be deeply empathetic. 

People like to remain in your orbit because you are easily approachable and uncomplicated – they feel like they can relate to you because you aren’t afraid to get vulnerable and meet them where they’re at.

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However, some people may view you as weak, and have trouble taking you seriously. You may not be the best fit to work with someone who doesn’t value your empathetic, nurturing nature. But, that’s okay because these people aren’t your people. Too much pink in your branding can also make your brand feel untrustworthy (because you may come off as immature and inexperienced). 

As a Pink, you desire to become self-reliant, give and receive unconditional love, be accepted and supported, and to be appreciated. You value generosity, compassion, hope, playfulness, simplicity, kindness, and appreciation.

However, you may fall into the trap of being too nice, to the point where you become a doormat or scapegoat for other people’s problems. You also may struggle with willpower, being taken seriously, being overly emotional, or feeling unworthy. 

Pink is a natural fit for brands driven by a charitable cause, those who want their clients to feel unconditionally accepted, or businesses marketing to a female audience.

Explore other colors in this series:

Are you using pink in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades of green and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 

If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below!


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