Brand Color Psychology Series: Blue

Brand Color Psychology Series: Blue

branding Jun 10, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with your their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using blue in your brand portrays you to your ideal client. 

The Color Blue in Branding

Blue is a very calming color. If blue is your brand's main color, you're likely viewed as calm, honest, and truth-seeking. You're gifted in helping people find and communicate their own truths, and you can easily communicate with clarity.

As a Blue, your personality is sincere, serene, and calmly confident. You may feel your emotions very, very deeply, be introspective and sensitive. You likely prefer to have fewer, deeper relationships as opposed to having many surface-level relationships. 

People feel as though they can trust you because you're reliable, relaxed, and confident. When you use blue in your branding, you communicate that you value honesty, integrity and clear communication.

However, some people may feel you're too calm, contemplative or serious for them. You may not be the best person to work with a client who wants a fire lit under their feet, to shake things up, or to whip them into shape. But, that’s okay because these people aren’t your people. Too much blue in your branding can also make your brand come off as boring, rigid, or overly conservative. 

📌⬇︎PIN IT⬇︎📌

As a Blue, you're naturally gifted at reducing tension, stress, and fear, creating order, and helping people communicate their needs more clearly. You desire to be trusted and needed, to discover your personal truth, find inner peace, maintain quality relationships, and build life on your own terms. 

However, you may fall into the trap of spending too much time thinking through things that you end up missing out on opportunities. You may struggle with neglecting your personal needs in favor of caring for others, accepting different ideas or perspectives, getting stuck in the past, and being vulnerable with others.

Explore other colors in this series:


Are you using blue in your branding? If you are, and this post didn’t resonate with you at all – then it's time to discover your authentic brand colors! Check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that are most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades of blue and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 
If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below!

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