Brand Color Psychology Series: Yellow

Brand Color Psychology Series: Yellow

branding Sep 09, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using yellow in your brand portrays you to your ideal client. 

The Color Yellow in Branding

When most people think of yellow, they think of “cheerfulness”. And while it’s true that yellow personality types are often cheerful, did you know that yellow is also associated with the mind and intelligence? 

If yellow is your personality type, you’re gifted at helping people brainstorm ideas, make smart decisions quickly, and speed towards their goals with focus. 

You excel at being decisive and taking fast action. But sometimes, you can make impulsive decisions that get you into trouble, or find yourself so caught up in analyzing your options that you get stuck in indecision. 

People love to follow you because you’re fun and friendly and you radiate positivity and joy. You also have a keen ability to help people get clear and get into action – something most people appreciate in a leader. 


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However, some people may think you’re too speedy or bubbly for their taste. Too much yellow in your branding can make it difficult to focus and complete tasks, so be careful not to overdo it. Yellow keeps people moving, so use it sparingly in places you want people to stick around, like your website. 

As a Yellow, you desire to keep up momentum, come up with new and creative ideas, approach situations logically, be challenged, be seen as smart, and be happy. You value intelligence, knowledge, creative thinking, and logic.

You do a great job at gathering information and thinking creatively. However, you may fall into the trap of either impulsivity, or analysis paralysis. You likely struggle with turning ideas into reality, being too critical of yourself and others, and forming deep emotional connections with others. 

Yellow is a natural fit for children’s brands, or businesses that want to be seen as happy and/or intelligent.

Explore other colors in this series:


Are you using yellow in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 

If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below! 


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