Brand Color Psychology Series: Red

Brand Color Psychology Series: Red

branding May 20, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their true personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using red in your brand portrays you to your ideal client. 

The Color Red in Branding

Red is an extremely action-oriented, powerful, practical and motivating color. If the color red resonates with you… you probably love to get people out of their heads and into action and you’re always striving to achieve and accomplish your goals. Rather than being connected with spiritual or mental aspects, red is a very physical color. 

As a “red,” you’re a natural leader, you love being in the spotlight, and people are attracted to your energy and motivation. Your audience likes to follow you because you clearly know what you’re talking about, you have it all together, and your confidence is magnetic.

📌⬇︎PIN IT⬇︎📌

On the flip side, your personality can sometimes be a little intense or intimidating. You have an incredibly powerful presence. It’s important to realize that you AREN’T for everyone – nobody is. When you step into who you truly are, embrace it in your branding and stop trying to please everyone, that’s when you build a brand that has the potential to change the world. 

Brands that utilize the color red tend to appear daring, passionate, and bold. You also tend to share that commitment and motivation with your audience and help them feel more courageous in conquering their goals.

If you’re a red personality, you have a gift for meeting deadlines, handling details, helping people overcome fear, and getting sh*t done. You value efficiency, ambition, hard work, and independence. However, you could also have a tendency to fall into the trap of working yourself into the ground if you aren’t careful. As a red, you might fear falling behind or not achieving your goals and you dislike having nothing to do or feeling bored. 

Just like any color, red can be overdone – which leads to irritation, overwhelm, and anger. If you want to portray a more peaceful or comfortable vibe, then red may not be your color, or at least not your main color. I always recommend using red as more of an accent than a main color. For an example, check out my branding! 

Explore other colors in this series:


Are you using red in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors.

The Power Profile begins with an assessment to guide you towards colors that are most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials.

If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below! 

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