Brand Color Psychology Series: SilverAug 11, 2022
Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like?
Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.
What is Color Psychology, and How Does it Relate to Branding?
Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it.
When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities.
Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using silver in your brand portrays you to your ideal client.
The Color Silver in Branding
Silver is a color associated with intuition and femininity. If silver is your brand's main color, you're likely viewed as being sophisticated and soothing. You're gifted in finding inspiration in the future, enhancing and grounding spiritual energy, and opening people up to new experiences and possibilities.
As a Silver, your personality is positive, uplifting, and introspective. You tend to have a sense of dignity that shines through your spirit. Your presence is powerful, feminine, graceful, and elegant.
People who are looking for a strong, feminine leader love to follow you. They admire you for your gentle leadership style, and appreciate you for your flexibility to change course when necessary.
However, some people may think you are indecisive or overly emotional. Too much silver in your branding can end up looking dull. For silver to truly shine, it needs to be lightened with some texture, shimmer, or glitter.
As a Silver, you desire to have new experiences, feel fulfilled, have a meaningful spiritual practice, and find the meaning of life. You value flexibility, spirituality, dignity, peace, and calm.
You do a great job at helping others release mental blocks that have been keeping them stuck. However, you may fall into the trap of lacking certainty and coming across as inconsistent. You likely struggle with making decisions, a superiority complex, and commitment.
Silver is a natural fit for any business associated with a modern, future-focused service or product, or those that use their intuition or psychic abilities to help guide their clients.
Explore other colors in this series:
Are you using silver in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!
This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors.
The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials.
If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below!