Brand Color Psychology Series: White

Brand Color Psychology Series: White

branding Jul 15, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using white in your brand portrays you to your ideal client. 

The Color White in Branding

White is a color associated with simplicity, purity, and independence. If white is your brand's main color, you're likely viewed as being uncomplicated, clean, and confident. You're gifted in creating a blank canvas to give your clients the freedom to create, and helping people think more clearly.

As a White brand personality, you tend to be open and spacious, independent and controlled. You're likely a perfectionist – cleanliness and simplicity are important to you, and your home, car, and office may be immaculate, organized, and completely clutter-free.

People love you because you make their journeys simple and clear. Not only that, but your confidence makes it easy for people to want to follow you.

📌⬇︎PIN IT⬇︎📌

However, some people may find you to be cold and sterile, arrogant, over-the-top perfectionistic, or inauthentic in that you don’t show your vulnerability. Too much white in your branding can make your potential clients feel alone, like you’re too detached and disinterested in their lives. So be careful not to overdo it with white. 

As a White brand personality, you desire to feel calm and spacious, treat others fairly and be fairly treated in return, be independent, live simply, and maintain a clean and organized physical space. You value order, purity, spaciousness, simplicity, clarity, practicality, and self control. 

You do a great job at helping others think clearly and navigate negative emotions. However, you may fall into the trap of perfectionism and refuse to show your vulnerability in pursuit of that. You likely struggle with being hard to please, relating to others, and communicating your needs. 

White is a natural fit for any business helping their clients create new beginnings, or businesses that want to be seen as clean and pure – whether that’s health foods, skin products, professional organizers, or consultants.

Explore other colors in this series:


Are you using white in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades of green and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 


If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below!

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