Brand Color Psychology Series: Orange

Brand Color Psychology Series: Orange

branding Aug 19, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using orange in your brand portrays you to your ideal client. 

The Color Orange in Branding

Orange is a color associated with light-heartedness. If orange is your brand's main color, you're likely viewed as being uninhibited and adventurous. You're gifted in helping people move on from grief, lightening the mood, making others feel welcome, and accepting others without trying to change them.

As an Orange, your personality is informal, outgoing, and FUN. You’re always up for adventure, and willing to try anything once. Your presence is friendly, playful, and welcoming.

People love to follow you because you’re fun to be around, you’re entertaining, and no one is ever bored in your presence. They admire you for your ability to make people feel comfortable.

⬇ PIN IT ⬇

However, some people may think you are too “crazy,” and don’t have it together. Too much orange in your branding can make your brand look cheap, so be careful not to overdo it. However, you can mitigate that by pairing orange with more luxurious colors like gold or purple.

As an Orange, you desire to be accepted, have a good time, bring people together, be free, and have new experiences. You value adventure, spontaneity, freedom, acceptance, and risk-taking.

You do a great job at giving emotional strength during hard times. However, you may fall into the trap of not being taken seriously by others since you do love to joke around and have fun. You likely struggle with being alone, caring about what others think, and commitment.

Orange is a natural fit for any business that promotes community and connection, adventure or travel-related businesses, or those that are light-hearted in nature.

Explore other colors in this series:


Are you using orange in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 

If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below! 

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