Brand Color Psychology Series: Brown

Brand Color Psychology Series: Brown

branding Aug 26, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using brown in your brand portrays you to your ideal client. 

The Color Brown in Branding

Brown is a color associated with practicality. If brown is your brand's main color, you're likely viewed as being down-to-earth, dependable, and practical. You're gifted in helping people ground their ideas with step-by-step plans, and making complicated processes feel less overwhelming. 

As a Brown, your personality is welcoming, hardworking, and realistic. You enjoy wholesome activities like gardening, cooking, eating organic, and spending time with friends and family. Moderation, comfort, and consistency are important to you. 

People love to follow you because they feel at home in your presence. You are incredibly welcoming and have a unique ability to create a solid, close-knit community that feels like family. People know they can trust you, and your strengths, maturity, and responsibility are reassuring to your community. 

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However, some people may think you are too boring and calculated for their taste. Too much brown in your branding can make your brand feel dirty, suffocating, and cheap, so be careful not to overdo it. Pair brown with yellow, pink, or orange to brighten your brand, or pair it with gold to make your brand appear higher-end. 

As a Brown, you desire to feel part of a family or community, keep things simple, feel secure, and have highest quality relationships. You value honesty, dependability, sincerity, family, structure, and practicality. 

You do a great job at keeping things simple and making people feel at home. However, you may fall into the trap of missing out on fun experiences, and ending up building a mediocre life and business. You likely struggle with getting “thrown off” by the unexpected, getting stuck in your ways, or accumulating too many things. 

Brown is a natural fit for any business that sell organic or natural products, those that want to be seen as dependable and durable, and any business with a focus on the outdoors. 

Explore other colors in this series:


Are you using brown in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 

If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below! 

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