Brand Color Psychology Series: Gold

Brand Color Psychology Series: Gold

branding Jun 24, 2022

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psychology into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel confident showing up as the leader of your brand.

What is Color Psychology, and How Does it Relate to Branding?

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract. Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it. 

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel CONFIDENT showing up as the face of your brand and putting yourself out there for new opportunities. 

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations. Today, we’re going to be talking specifically about how using gold in your brand portrays you to your ideal client. 

The Color Gold in Branding

Gold is a color associated with being generous, empowered, and magnetic. If gold is your brand's main color, you're likely viewed as inspiring and empowering. You love helping people see a greater possibility, inspiring your clients to achieve wealth and success, while also being rooted in spirituality and generosity.

As a Gold, your personality is warm and genuine. You have the unique ability to be present with each person you encounter. You deeply value quality – from what you sell, how you serve, the relationships you maintain, and the things you invest in. 

You are a natural leader. Your audience loves you because you are inspiring! You make them feel seen, heard, and valued – you’re magnetic.

📌⬇︎PIN IT⬇︎📌

However, it’s likely that people will become envious of you and try to tear you down. Others might try to root themselves in your life for the wrong reasons. You need to work on setting boundaries to keep yourself and your spirit protected. 

As a Gold, you desire to achieve spiritual awakening, excellence, respect, and abundance. You value being genuine, being present, compassion, and prosperity.

However, you may fall into the trap of taking on too many responsibilities and end up feeling overwhelmed. You may also struggle with attracting the wrong people, setting boundaries, or being taken advantage of.  

Gold is a natural fit for anyone selling high-quality services and products, and wants their brand to come across as luxurious, yet down-to-earth. 

Explore other colors in this series:


Are you using gold in your branding? If you are, and this post didn’t resonate with you at all – or if you’re trying to figure out your brand personality and identity – then check out the Power Profile assessment and course!

This course takes a deep dive into creating a brand that resonates with you AND speaks to the heart and soul of the people you want to attract – all through the lens of 12 different colors. 

The Power Profile begins with an assessment to guide you towards colors that may be most aligned with your personality. It also includes incredibly helpful information such as a closer look at your strengths, weaknesses, struggles, and desires; the different shades of each color and their meanings; and an entire vocabulary bank that resonates with each color for you to use throughout your website and marketing materials. 
If you’re ready to design an authentic, impactful brand today, then start with the Power Profile below!

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