Unapologetically You: How to Bring More of Your Self into Your Brand (and why it matters) branding Mar 01, 2024

Today, I’m here to share a conversation (and the lessons behind it) I recently had with a friend and renowned thought leader in the field of personal growth. This expert, let's call her Allison, found herself at a crossroads when an...

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Can You Have More Than One Archetype? branding Feb 16, 2024

To put it simply –– YES! We all can and do have each of the archetypes living somewhere within us. And as we navigate through life and business, we may even find that our primary archetype changes over time (again, totally...

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Building a Purposeful Brand with Archetype Families branding Feb 08, 2024

If you’ve spent any amount of time around The Daring Fempreneur, then you likely already know your brand archetype and how it impacts your brand (if not, you can find that out with my free quiz here). But, today we’re here to take this...

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How Perfection is Hindering Your Brand and What to Aim for Instead branding Feb 01, 2024

As entrepreneurs, it can be easy to become fixated on the idea of perfection, especially when it comes to our brand and online presence. You might be thinking, “if only my website looked flawless, then I could start sharing it…”...

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Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them) branding Jan 26, 2024

Branding is not just about aesthetics – for the most successful brands, it’s a deep, psychological practice that brings together color psychology and brand archetypes to create an impactful identity and presence. 

Understanding...

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Leveraging Brand Archetypes to Build a More Recognizable Brand branding Nov 27, 2023

Have you ever wondered why some brands feel like they're speaking directly to you, while others feel like they’re shouting into the void? That's the magic of brand archetypes at work. 

Brand archetypes, rooted in Carl Jung's theory of...

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Your Brand as a Spiritual Practice branding personal growth Oct 13, 2023

When you start building a brand, you begin a journey of deeper, transformative self discovery. As an entrepreneur, our businesses are one of our greatest spiritual teachers, showing us patterns that no longer serve us and uncovering opportunities...

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Is Brand Inconsistency Costing You Business Success? branding business marketing Sep 21, 2023

Is Brand Inconsistency Costing You Business Success?

We're living in an era where speed is celebrated. Businesses launch overnight, viral content can explode in a matter of hours, and trends change at the drop of a hat. 

Amid this fast-paced...

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