Ever noticed how some brands just seem to get you, like when you scroll through their website or walk into their space you feel immediately heard and at-home? That’s not just smart marketing; it’s archetypes in action! 

Everyone...

Today, I’m here to share a conversation (and the lessons behind it) I recently had with a friend and renowned thought leader in the field of personal growth. This expert, let's call her Allison, found herself at a crossroads when an...

To put it simply –– YES! We all can and do have each of the archetypes living somewhere within us. And as we navigate through life and business, we may even find that our primary archetype changes over time (again, totally...

If you’ve spent any amount of time around The Daring Fempreneur, then you likely already know your brand archetype and how it impacts your brand (if not, you can find that out with my free quiz here). But, today we’re here to take this...

As entrepreneurs, it can be easy to become fixated on the idea of perfection, especially when it comes to our brand and online presence. You might be thinking, “if only my website looked flawless, then I could start sharing it…”...

Branding is not just about aesthetics – for the most successful brands, it’s a deep, psychological practice that brings together color psychology and brand archetypes to create an impactful identity and presence. 

Understanding...

Have you ever wondered why some brands feel like they're speaking directly to you, while others feel like they’re shouting into the void? That's the magic of brand archetypes at work. 

Brand archetypes, rooted in Carl Jung's theory of...

When you start building a brand, you begin a journey of deeper, transformative self discovery. As an entrepreneur, our businesses are one of our greatest spiritual teachers, showing us patterns that no longer serve us and uncovering opportunities...