As a brand strategist who is consistently collaborating with women entrepreneurs seeking to make a bigger impact in the world, I'm here to shine a light on an often overlooked, yet game-changing element of your brand: your Brand Vision.

What...

Before you get started building your brand, it's important to understand what branding is (and what it's not!) and how it fits into the context of your business. 

A brand is the promise of an experience that's consistently delivered...

Starting a business is an exhilarating journey filled with dreams and aspirations, there’s no denying it! But it doesn’t come without its fair share of challenges – and one of the most common ones I see entrepreneurs bump up...

Creating and running a business as an introvert may seem challenging to some. We often associate entrepreneurship with extroverted traits, but the truth is, introverts possess unique strengths that can be utilized to create a successful...

When it comes to growing your business, having one, focused ideal client will make your journey a lot easier and allow you to simplify your strategy. 

However, I’ve been working with entrepreneurs long enough to know that for some...

In a world where originality is everything and your ideal clients are looking more and more for mentors they connect with on a deeper level, staying true to yourself is absolutely essential in creating and communicating your brand with the...

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie May. I empower coaches and healers to look, sound, and be the part so they can attract clients who see their value and are eager to pay them for...

It’s part of the human experience that we grow and evolve… but what happens when we outgrow our brands? Not everything that changes signifies the need for a rebrand. But, it’s good to look at your brand in detail every few years...