It’s a foundation of the human experience that as time passes, we’re constantly learning, growing, and evolving. And as service-based entrepreneurs with personal brands, we need to make sure that our brand is evolving with us so that...
Brand Collateral is the collection of print and digital materials created from your Brand Assets.
It’s used to promote your brand, and to connect with current and potential clients.
It’s through repeat interaction with your...
As a service-based fempreneur, do you ever feel overwhelmed having to be the person who always shows up as the face of your brand?
Do you wish someone else could create social media content, blog posts,...
Would you believe it if I said that you already have everything you need inside of you to build a million-dollar brand?
So often, entrepreneurs (especially fempreneurs) feel like they have to be a million things at once, pulling themselves in...
Today is for you if you're Just starting your business.
And it's also for you if you've been in business a while, but just aren't seeing the results you'd hoped for from all your hard work.
If you're feeling overwhelmed and...
“Brand Imagery” - the photos and graphics used to represent your brand through your website, blog posts, newsletter articles, social media graphics, and marketing materials.
Brand imagery is an important part of building a brand that's...
Spend a few minutes on social media these days and it's easy to quickly become discouraged. There's so many businesses vying for attention that it can make even the best of us wonder...
"What's the point?"
"Will I ever be able to make it with all...
WHY do you do what you do?
You know... beyond making money?
This was the question we asked at "Dare to Connect" in Boulder, CO earlier this week - a "non-networky" networking event that I designed to help our members cut the chit chat and get to...