3 Totally Free Ways to Prepare Your Brand for Profit in 2018 branding Dec 19, 2017

Will 2018 be your most profitable year yet? It could be if you give your brand the attention it deserves before the momentum of the New Year strikes in January.

Below are 3 totally FREE ways to prepare your brand for profit in 2018.

1. Position...

CONTINUE READING ...
The Dark Side of Personal Branding branding Aug 02, 2017
 
What comes to mind when you think of personal branding? 

For most daring solopreneurs, it's fun things like:

  • Beautiful colors, graphics and logos.
  • Creative clothes, shoes, accessories and hair styles.
  • Authentic headshots that...
CONTINUE READING ...
Is Your Brand Sending a Weak Signal? branding May 31, 2017
“Trying to attract a big tribe of raving fans without a personal brand, is like trying to attract a boat from the shoreline with nothing but a match.”

Imagine trying to attract a boat from the shoreline with nothing but a lit match. It...
CONTINUE READING ...
Conviction Wins The Gold! branding leadership May 03, 2017
"The soulpreneur with the greatest conviction wins the gold!"
 
Conviction was a hard skill for me to grasp during the first few years of my business because I wanted to come across as open-minded, accepting and welcoming of...
CONTINUE READING ...
Getting Personal…The Key to Building Trust with Your List branding leadership Apr 19, 2017

How do you communicate with your email list?

Do you send them…

  • excerpts from blog posts that link back to your website?
  • announcements about upcoming products, programs or services?
  • promotional emails from your affiliates?
  • ...
CONTINUE READING ...
Your Brand Requires Your Opinion branding Mar 30, 2017

Think of any personal brand you know.

How about Oprah Winfrey, Ellen DeGeneres or Lady Gaga just to give you a few ideas.

These are all powerful, influential women, who many people know, trust and love. And one thing they all have in common is...

CONTINUE READING ...
How to Prepare for Your Personal Branding Photo Shoot branding Feb 22, 2017

If you can only do ONE thing to improve your visual brand, it should be professional head shots. Professional headshots can make the difference between you being perceived as lacking credibility, to being THE person who your ideal...

CONTINUE READING ...
15 Brand Myths to Bust Right Now branding Nov 15, 2016

Have you fallen for any of the following branding myths?

If you’re anything like me (I’ve fallen for almost all of these myths to some degree at certain points in my business), then I’m going to guess that you’re under the...

CONTINUE READING ...