You’ve always been different.
You’re a woman driven by a deep desire to lead an unconventional life, backed by a business of your own creation that leaves a positive mark on this world.
And lately you’ve noticed that you’re being called to more …
... that despite being the powerhouse you are, there’s still part of you that’s been holding back from taking your business to the next level with clarity, confidence and style.
Maybe it's because you feel …
● Embarrassed about your brand, so you avoid creating new programs, writing that book you’ve been thinking about for ages or pitching yourself for podcast interviews.
● Confused about how to clearly communicate your copious methods and tools in a way that gets others as excited about your business as you are.
● Overwhelmed by the decisions you’re making in your business, from course names to content topics to speaking opportunities - you’re always questioning "is this really me?”
But you didn't come this far to stall out here.
It’s time to align all of what you do and who you are into a powerful brand that gives you the confidence and clarity you need to go ALL THE WAY in your business!
I believe that feminine leadership is the way of the future, and that’s why, for the past 10 years, I’ve dedicated my business to helping Daring Fempreneurs like you, take their brands from boring to blazing HOT so they can become SOUGHT AFTER as the amazing experts they are!
Branding is so much more than a fancy logo and pretty color palette.
One thing I’ve learned from investing in, and upleveling my own brand over the years, is that when I upgrade my brand, it has a way of powerfully upgrading my energy and mindset too, giving me the courage and confidence to leap forward in ways that felt unimaginable before.
If you feel like your current brand (or lack thereof) is holding you back from taking the next leap forward in your business, then I hope you’ll stick around, explore this page and, if it feels aligned, schedule an Introductory Interview with me to discuss working together!
When you choose to invest in your brand, you’re saying a big bold YES to:
Feeling unstoppable! You’ll be ready to confidently pursue next level opportunities, like … speaking on larger stages, approaching the media for interviews and partnering with well-known industry names.
Attracting higher-paying clients who see your value and are more than willing to pay you what you’re worth (finally!).
Making a bigger impact. When people “get” you, they’ll want to follow you and join your programs. You’ll be able to share your message with a global audience and see your impact unfold before your eyes.
Receiving more referrals because your colleagues see you as a credible resource.
Saving time because now everything in your business won’t rely on you. Your team will have a system in place showing them how to correctly implement your brand across your biz.
Launching your new book or program with assurance knowing you’ll look the part when all of that new traffic comes your direction.
Feeling totally aligned and at home in your business now that the incredible wisdom and experience you’ve gained over the years is finally reflected on the outside.
THE MILLION-DOLLAR BRAND MAKEOVER
This is a 12-week program for the Daring Fempreneur who wants a professional and authentic brand to launch her into the arena with the most elite names in her industry.
By the end of this program you'll ...
✔︎ Have complete clarity about your ideal client and how to communicate with them so they feel inspired to work with you, join your programs and follow you on social media.
✔︎ Feel free to express your values, beliefs and point of view as the face of your brand and start experiencing the joy that comes from knowing you’re speaking your truth and getting hired for being you!
✔︎ Know deep in your bones what makes working with you a unique experience, unlike anything else available, and how to clearly convey this to potential clients.
✔︎ No longer feel scattered or pulled in a million directions when it comes to what to share on Instagram, YouTube, Facebook, your newsletter or blog.
✔︎ Finally have the words to clearly and confidently answer the question “what do you do?” at your next networking event.
✔︎ Have a visual identity package abundant with custom logos, colors, fonts, patterns/textures, accent elements and more, that you and your team can use to design your website and create on-brand social media graphics and marketing materials.
✔︎ Have a complete communication system including brand-specific words and phrases you can use across your written and spoken content to make your brand voice instantly recognizable.
✔︎ Feel empowered like never before, to get out there and accomplish your wildest dreams, because now you have a brand that can get you there!
Here’s what you’ll receive when we work together ...
Brand Your Brilliance Zoom Retreat - 2 hrs
As a coach, healer or online expert, you are the face of your brand; so our first step is to get you crystal clear about how you want to show up as the face of this beautiful brand we’re building.
Using the power of timeless Archetypes and Color Psychology, we’ll brand your brilliance, honing in on your unique personality, values, big why, point of view and position in the market.
In an online climate where an average of 1,821 new fempreneurs enter the scene every day, your personal brand is paramount! If you don’t know why your potential clients should choose you over all their other options, they won’t know either.
The Brand Your Brilliance Zoom Retreat will give you the clarity you need!
Boom Your Brand Zoom Retreat - 2 hrs
Building your personal brand is an important start, but if you’re on a mission to create a massive impact through your business, we can’t stop there. One week after your Brand Your Brilliance Zoom Retreat, we’ll move onto phase 2: clarifying your brand in relation to the world.
During your Boom Your Brand Zoom Retreat we’ll hone in on big topics like your ideal client, emotional impact and brand promise. Then we’ll begin pulling together your Communication System and prepping for the visual design process (exciting!!!) that comes next.
Visual Branding Consultation - 40 min
This is what you’ve been waiting for! About one week after your Boom Your Brand Zoom Retreat (after you’ve completed some fun homework assignments), we’ll meet with one of the world-class designers on my team.
This is an opportunity for the designer to meet you, ask you some questions and get a sense of your vibe before beginning the visual design process.
Your Brand Matrix is a virtual document, created in Trello, that pulls together the foundational facets of your brand in one place. It includes things like your brand personality, archetypes, power colors, ideal client, voice, story, words and phrases, visual guidelines and more!
Think of your Brand Matrix like your North Star - when you get lost, it will guide you home. It keeps you from straying down paths that won’t serve you and your brand in the long run.
It’s also an amazing resource to provide team members, like web designers, graphic designers or VAs who are responsible for communicating your brand correctly to the world.
We’ll complete most of your Brand Matrix during your Brand Your Brilliance and Boom Your Brand Zoom retreats, and we’ll put on the finishing touches during the rest of our time together.
Visual Identity Package
You’ll be well prepared to rock those first impressions with a robust visual identity package, strategically designed to ensure your website, and all marketing materials, are professional, authentic and consistent.
Your Visual Identity Package Includes:
- Mood Board - we’ll kick off your visual branding journey with a mood board that pulls together colors, images, fonts, shapes, textures and anything else that captures your brand’s authentic vibe.
- Primary Logo, Secondary Logo, Icon - you’ll receive multiple logo variations to use in different contexts across your business.
- Custom Color Palette - this isn’t just any color palette! We’ll choose your brand colors using Color Psychology to determine which colors align with your brand personality and speak to the type of client you want to attract.
- Fonts/typography - we’ll select a headline and body font that beautifully complement each other and reflect your brand personality.
- Patterns/Textures - you’ll receive gorgeous patterns, textures and/or accent elements that create the building blocks for one-of-a-kind graphics.
- Stock Image Library - we’ll curate a library of free stock images, and if desired, help you select paid stock images and plan your personal branding photoshoot (paid stock images and personal branding photoshoot not included in price).
- Banners - you’ll receive banners (as needed) for your Facebook, YouTube, Twitter, LinkedIn and/or Meetup accounts, as well as your newsletter.
- Social media templates - you’ll receive up to 5 social media templates of your choosing, for Instagram, Facebook, Pinterest, or your blog.
- Brand Book - at the end of our work together you’ll be gifted a Brand Book (PDF) that pulls together every facet of your brand into one beautiful resource for you and your team to follow.
- Print collection (choose up to 3) - business card, stickers or magnets, letterhead, retractable banner, postcards, table runner.
Unlimited Coaching Sessions and Email Support
You heard that right! During our work together you’ll have my undivided attention as we work together to build your world-class brand.
With unlimited Zoom coaching sessions (40 min each) and email support, you’ll have the expert guidance you need to walk away with a brand you feel confident about and excited to share with the world!
These brand-booming bonuses:
Power Profile, Online Course
Color plays an important, yet often unconscious, role in how we're perceived by others. And therefore, in branding, the strategic use of color is important to being perceived and remembered the way we desire.
Color can influence …
- the types of clients you attract
- whether you're seen as trustworthy
- how much money you make
- the results your clients get … and so much more!
The Power Profile is an assessment and course based on Color Psychology, that I created to help you understand which colors are the closest reflection of your authentic personality, and therefore which colors are best to use in your brand.
Pinpoint Your Profitable Niche, Online Course
In today’s crowded market, having a clear niche that helps you stand out and be found by your ideal clients is an essential part of your brand.
In this course you'll …
- Discover exactly what a niche is (and what it's not!)
- Learn my Profitable Niche Formula that makes building your niche super easy by breaking it down into 5 KEY parts.
- Get clear on your ideal client once and for all.
- Test your ideal client to determine if it's a group you can make money by serving.
- Build your Ideal Client Profile, which you'll be able to use to deeply connect with your ideal clients on your website, social media, webinars, talks and across your entire brand.
Build Your Brand Story, Online Course
Discover exactly what a Brand Story is (and what it's not).
Find out why having a Brand Story is absolutely essential to your business.
Be guided through a process to help you hone in on which of your many stories to use as your Brand Story.
Learn how to make your Brand Story memorable (even if you think it's boring).
Easily write your Brand Story using my proven template.
The Effort-Less Editorial System, Online Course
Outline your Content Building Blocks so you stop feeling overwhelmed about what to write about and you have a never-ending supply of content ideas year after year.
Choose your Categories, Subcategories and Microcategories so your content is always on-brand" and you never confuse your audience by sharing things that are off-topic.
Brainstorm your content titles for the next 6-12 months using the 37 Fill-In-The-Blank Title Formulas to make the process fast and painless.
Develop and schedule your content pieces so you never have to worry: "what am I going to share this week?".
Learn how to set up your editorial calendar in Trello, so you never waste time again trying to figure out what to share.
Finally feel on top of your game knowing you have a plan in place to stay consistent with your content week after week.
Master Your Marketing Message, Online Course
Is what you do clear in your head, but when you open your mouth, it's a hot mess? You're not alone sister! And the fix is easier than you might think.
Be guided through a simple step-by-step process to get you confident and clear about communicating your value to potential clients.
Easily write a short, medium and long version of your marketing message that you can use in various settings, from Facebook Live introductions to introducing yourself at networking events.
Start seeing the people you talk to, sign up to work with you and refer their friends, because they finally GET how you can help them.
Special Recognition in Front of My Community
Receive special recognition and exposure, with links back to your website, in my newsletter and social media platforms. This bonus is priceless, but for example, one of my clients signed her first client at $6,000 with this Special Recognition bonus!
THIS PROGRAM INCLUDES:
• Brand Your Brilliance Zoom Retreat ($1,900)
• Boom Your Brand Zoom Retreat ($1,900)
• Visual Branding Consultation ($275)
• Brand Matrix ($1,500)
• Communication System ($2,000)
• Visual Identity Package ($3,000)
• Unlimited coaching sessions, email and phone support ($4,500)
• Power Profile, Online Course ($47)
• Archetypes Quiz ($47)
• Pinpoint Your Profitable Niche, Online Course ($497)
• Build Your Brand Story, Online Course ($297)
• The Effort-Less Editorial System, online Course ($197)
• Master Your Marketing Message, Online Course ($97)
• Special Recognition (Priceless)
TOTAL VALUE: Over $16,257
But because I know how dedicated you are to building an impactful brand, and I'm passionate about helping you make it happen … I want make the investment a little easier on you ...
Investing in your brand is a big decision. Here are a few ways to determine if it’s the right choice for you now:
✔︎ You’re a coach, healer or online expert with the goal of building a 6 or 7 figure business and you know that having a complete brand identity is necessary to making this happen.
✔︎ You’re thinking about investing in a new website and you understand that for your website to be most profitable, it needs to be built on the foundation of a powerful brand.
✔︎ You’re thinking about investing time or money into marketing your business. Marketing without a solid brand won’t do much good, because while people might see you, they won’t understand you, won’t think you’re credible and won’t remember you later when they need your service. If you’re thinking about marketing, but don’t have a brand, build your brand first!
✔︎ You’re ready to finally feel legit and PROUD when you hand someone your business card, send someone to your website, apply for speaking gigs or talk about your business in general.
✔︎ You’re just starting out and you have a vision for the direction you want to take your business, you just need support bringing your brand into alignment with that vision.
✔︎ You understand that building your brand requires deep inner reflection, answering challenging questions and making decisions, all within a limited timeframe, if you want to get the results from this program that you came for.
✔︎ You’re ready to be seen and get vulnerable. Branding is a vulnerable process because it requires uncovering the depths of who you are, and then showing up openly and consistently to create meaningful connection with your clients and community.
✔︎ You have a lot of tools in your toolbox and you need help bringing them together into a cohesive brand that other people understand and value.
EXCITED TO GET THIS BRANDING BALL ROLLING?
So I can give my clients the exceptional attention they deserve, The Million Dollar Brand Makeover is reserved for a small number of Daring Fempreneurs per year.
If you’ve read through this page and believe you’re perfect for one of these limited spots, here’s what you need to do next:
Book your Introductory Interview. This is a no-pressure call on Zoom where we’ll get to know each other and decide if we'd like to embark on your brand-building adventure together.
Complete the Introductory Interview prep form (you’ll be guided to do this when booking your interview) which will help me understand your goals and the support you’re looking for.
After our Introductory Interview, if we decide to work together, I’ll send over the agreement for you to sign and you’ll either pay the deposit or full amount, depending on which payment option you choose.
Next we’ll get your "Brand Your Brilliance Zoom Retreat" on the calendar and I’ll send you some fun homework to complete before your retreat.
A few ways the Million Dollar Brand Makeover stands in a class of its own:
When you work with me, you get so much more than a beautiful brand.
If you want a logo, hire a graphic designer.
But if you want a complete brand identity that strategically links you to the clients you want to attract through beautiful visuals and clear messaging designed to position your business for premium pricing … then you’ll love working with me.
Don’t fear, there’s no cookie cutter brands here!
And once we start the design process, you can rest assured that we won’t try to box you in to a premade template or create something trendy just because it’s cool. Every brand we design is timeless and as unique as the woman we’re designing it for.
I’m all about empowering you and this goes for your branding too!
You’ll also receive guidance that empowers you (and/or your VA or web designer) to be able to recreate beautiful, on-brand graphics for your business for years to come.
Of course, if you ever need something after our project is complete, I’m always happy to hear from you, but you won’t have to rely on me every time you need a new graphic or a small tweak made to something we created.
Questions past clients asked before investing in The Million-Dollar Brand Makeover.