What Your Brand Colors Say About You

What Your Brand Colors Say About You

branding Mar 18, 2022

Did you know that the colors you use in your brand relay a specific message to your audience about the type of person you are, the type of business you’re building, and the type of clients you attract? Not only that, but each color even has a personality type that they’re most aligned with.

I’ve studied branding and brand psychology for over a decade. So, today I’m here to break it down for you and give you some insight into what your brand colors say about you. Though the connections people make based on colors are usually subconscious, knowing the basics of color psychology can help you send the right message to your potential clients through your visual branding. 

If you're a coach, author, speaker, healer or any type of service-based entrepreneur, your clients actually aren't investing in your service. They're investing in a relationship with YOU! They choose to work with you because they like you, they resonate with what you stand for, and they want your personal guidance to help them solve their problem. And the only way they'll know if they want this relationship in the first place, is if you bring more of YOU into your brand – which is what we’re going to do today with color psychology and brand colors! 

Keep reading to learn what each of the 12 Power Profile colors say about you and your brand!

📌⬇︎PIN IT⬇︎📌

Red

If your primary brand color is red, your brand is action-oriented and motivating. Red sends the message that you aren’t afraid to be assertive to get things done, and that you like to stand out from the crowd. When you use Red in your brand it tells the world that you have a passionate personality with lots of energy and life force.

Red is a great fit for restaurants and food-related businesses because it stimulates appetite. Also for brands that focus on anything physical: personal trainers, sports coaches, sex therapists, and brands that want to demonstrate their passion and strength.

Orange

Orange sends the message that you're uninhibited, fun and maybe even a bit of a goofball. When you use Orange in your brand it tells the world that you’re easy going and unconcerned with formality. Brands that use the color Orange come across as friendly and approachable.

Orange is a great fit for any type of business that promotes community and connection, because it’s stimulating and approachable. It’s also well suited for adventure, travel, or outdoor-related businesses because it ignites our desire to take risks, feel free, and be physically active. 

Gold

Gold sends the message that you're warm, inviting and generous. When you use Gold in your brand it tells the world that you have high standards of excellence for yourself and your clients. Gold also declares that you are both spiritual and wealthy. The power of gold is that it breaks the divide often seen between wealth and spirituality. 

Gold is a great fit for any business that sells high-quality services and products and wants their brand to come across as luxurious and down-to-earth.

Yellow

Yellow sends the message that you're intelligent, joyful and optimistic. When you use Yellow in your brand, it tells the world that you have a sharp and decisive mind, and that you’re great at using your mind to evoke new ideas and creative thinking in others. As the fastest-frequency color, it’s important to not overuse it in your branding as it can make people feel agitated or anxious. 

Although Yellow can be used in many different brands, it’s a natural fit for children’s products/services (because it stimulates their mind and creativity). It’s also great for businesses that promote fun and entertainment.

Green

Green sends the message that you are calm, easy going, and flexible. When you use Green in your brand, it tells others that it’s safe to open up and get vulnerable with you. Green declares that peace, balance, and harmony are important to you.

Green is a great fit for businesses in the health and healing industries. Green can be a great fit for therapists because it makes people feel safe and inspires new growth and possibilities. Also, green works well with environmentally friendly, safe, natural, or organic product-based businesses.

Blue

Blue sends the message that you are calm, trustworthy, and credible. When you use the color Blue in your brand, it tells the world that your personality is somewhat serious, you’re more introspective, and that honesty and integrity are important to you. Blue also declares that you're a great communicator.

Blue works well for brands that help people find their truth or their voice, like speaking coaches or marriage counselors. Blue is a great fit for businesses where clear communication is paramount, like public speaking, marketing, or teaching. Businesses associated with cleanliness, purity and order, and Coaches, Healers and Therapists that take their clients deep into their process are also a good fit for blue brands.

Purple

Purple sends the message that you're creative, spiritual, visionary, and maybe a little quirky. When you use the color Purple, it tells the world that you are committed to blazing your own trail and doing things your own unique way. Purple declares that you are a big dreamer and believe that anything is possible.

Purple is a great fit for businesses that help their clients discover their identity, spiritual services like psychics or spiritual coaches, or spiritual product-based businesses. Creative businesses like makeup artists, painters, and designers are also well suited for purple. 

Pink

Pink sends the message that you're sweet, compassionate, playful, and like to inspire hope in others. When you use the color Pink in your brand, it tells the world that you are simple and easy to get along with. Pink declares that you’re the “girl next door” – in a good way. It’s easy for people to connect and relate to you.

Pink is a great fit for businesses driven by a charitable cause, or for coaches, therapists, and healers who want their clients to feel unconditionally accepted. Pink is also commonly used in businesses marketing to a female audience, like makeup artists and fashion consultants. Since it’s associated with sweetness, pink is also well suited for businesses that sell sweet foods, like candy, cupcakes, and ice cream shops.

Black

Black sends the message that you're sophisticated, classy, and in control. When you use the color Black in your brand, it tells the world that you aren’t afraid to be a little rebellious. Black declares that you are a strong and determined person who won’t let anything stand in your way.

Black is a great fit for corporate business consultants who want to appear determined and in control. Sex therapists or lingerie companies wanting to portray an air of seduction, mystery and naughtiness may also use black in their branding. Since black can also be seen as edgy and rebellious, service or product-based businesses selling to a teenage market are a good fit.

Brown

Brown sends the message that you are grounded and practical. When you use the color Brown in your brand, it tells the world that they can rely on you to keep your word, be there when they need support, and deliver services that are structured and easy to implement. Brown declares that you are sincere and hard working.

Brown is a great fit for wilderness therapists, equine therapists, landscapers, any business with a focus on the outdoors, or those that sell organic or natural products and services. Brown is also best used by businesses that want to be seen as dependable and durable.

Silver

Silver sends the message that you are intuitive, sophisticated, and spiritual. When you use the color Silver in your brand, it tells the world that you are in touch with your femininity. Silver declares that you can go with the flow and change course as needed.

Silver is a great fit for healers, coaches and therapists that use their intuition or psychic abilities to help guide their clients. It’s also well suited for businesses associated with modern technology, and businesses that market to a spiritual, female audience.

White

White is a unique color to use in your branding, in that it needs to be combined with other colors in order to be seen. White and white space in your branding sends the message that you are confident, organized and clear about who you are and what you stand for. When you use White in your brand, it tells the world that your services are to the point and effective. White declares that you value simplicity.

White is a great fit for coaches, healers, or therapists who want their clients to create new beginnings. Also, product-based businesses that want to be seen as clean and pure, from health foods, to skin products, professional organizers, cleaning companies or business consultants that help their clients organize mental, emotional, physical or digital clutter.


This is just the surface of color psychology in branding and creating a visual brand that sends the right message to your audience. 

If you're ready to discover more of what your brand colors say about you, what colors you should be using in your branding, and learn how to use color psychology to communicate a clear message about who you are and what you do – then I have just the course for you!

In The Power Profile course and comprehensive assessment, you'll learn about your brand personality, what words to use to create a memorable brand voice, the impact your brand has on clients, what colors to use in your branding, how to use your colors in your branding, your brand's general look and feel, strengths and weaknesses, values, and so much more!

Click below to learn more and get immediate access to the Power Profile! 

EXPLORE MORE BLOG POSTS

The 3 Most Important Pages on Your Coaching Business Website

Nov 25, 2022

My Favorite Tool for Building a Purposeful Life and Business

Nov 18, 2022

Tagline vs. Title: Do You Need Both for Your Business?

Nov 11, 2022