The Service Provider's Secret to Building a Thriving PracticeSep 02, 2022
Each month, we select one of our Impact Tribe members to be our “Daring Member of the Month.” This month, I’m highlighting someone who has been an absolute light in our Impact Tribe. She always brings happiness to our meetings, and it’s been a joy lately to watch her evolve into what’s next in her business.
Today, Elyssa and I will be discussing how service providers can:
- Leverage your expertise to attract your perfect-fit clients
- Discover what makes you unique
- Authentically create the unique experience of your service
Meet Dr. Elyssa Wright
Dr. Elyssa Wright is a chiropractor who’s been practicing for over a decade in family wellness. Throughout this time, she grew a very successful business with full schedules and loyal clients – and through that she learned a lot about what it meant to take care of herself while taking care of others.
Faced with endless questions of, “how did you do this?” or, “how can I create a successful business like you did?” Elyssa realized that she actually had something special going on that a lot of new business owners struggle with when learning how to build a business that actually works.
Through lots of trial and error, she’s figured out the key things that helped her thrive in her chiropractic business. Now, she’s teaching other service providers how to build successful businesses of their own.
Q: How did you get started in your business?
Elyssa thinks of herself as a “serial entrepreneur.” She’s succeeded in building several chiropractic practices, and is now embarking on a new journey in teaching others how they can do the same.
After learning some very important lessons the hard way, Elyssa discovered what it really takes to become a successful service provider, and felt inspired to share that with others so they don’t have to go through the same hardships she did.
Q: What’s the biggest lesson you’ve learned as a service provider?
The first lesson Elyssa states is, “nobody cares about your business as much as you care about your business.” While we all have people trying to sell us things and achieve their own goals through us, what’s most important is learning how to trust your own gut and follow your own intuition when it comes to building your business.
Q: Who do you work with, and what’s the most common problem you help them overcome?
In her chiropractic business, Elyssa is a low-force, gentle chiropractor specializing in working with people who are in chronic pain and can find the root cause of the pain.
Through her new business, she wants to help people who came out of school with a skill, like being a chiropractor. However, what people are so infrequently taught is how to build a business of their own when working for others doesn’t work out. So, her new business is going to teach practitioners how they can become business owners and run their own, successful businesses.
Q: For anyone who is just starting with building their own business, where should they start?
As business owners, there are so many messages coming at us from all sides – and what we have to be able to do is take these messages, decide what serves us and what’s aligned with us, and really start there.
Elyssa’s first approach is to help her clients figure out what their own uniqueness is. This helps you to know who you are, what your goals are, and what your path is. Something special Elyssa does is to help her clients uncover what it is about them that makes them special. So instead of asking what you do, she encourages them to ask, “how are you unique in what you do.” Instead of asking who you help, ask how they feel when they’re around you, what they say about you when they’re interacting with other people, and how they feel when they leave.
She recommends brainstorming more into the experience of the service you provide, dig into the “nitty gritty,” and change how you think about what you’re doing.
Q: How do we know what makes us unique?
It can be so hard for us to identify what makes ourselves different. Dr. Elyssa recommends thinking through a visit with your clients. When they first come in to see you, how do you figure out what’s wrong with them? How do you fix their problems? How do you speak to them? By breaking down a visit into pieces, you can find your uniqueness through how you do what you do.
Think of those interactions where you feel like you were really “on point” in your business. Remember how you felt in those moments, and write it down. We all have these moments that make us feel good and that we want to share with the world – and what we feel in those moments is another way we can discover our uniqueness.
Q: What does “daring” mean to you?
Daring, for Elyssa, looks like just showing up. As an introvert, showing up in both business and her personal life is very daring for her, and doing things that allow her to find who she really is.
Q: What are you most excited about in your business right now?
Elyssa is looking forward to helping more providers feel comfortable and confident in running a business.
Ready to build your practice without the overwhelm? Book a discovery call with Dr. Elyssa to get started.
If you want to join Elyssa and other amazing members in the Impact Tribe, we would love to have you! When you join the Impact Tribe, you get access to a library of biz-booming courses, next-level coaching, and an inspiring, uplifting community of women on a similar path as you. Learn more and join us today at this link.