The Biggest Lie in the Coaching Industry
There's a misconception that I hear from some new business owners that I want to clear up right now.
It's the idea that...
- your business is supposed to be easy.
- everything is supposed to happen with "ease and flow".
- struggle is a sign that something is wrong.
With a coaching industry that preaches things like...
- "make 6 figures in one launch",
- "attract clients easily and effortlessly",
- "what's the point if it's not fun"...
...it's understandable that so many business owners jump into entrepreneurship with the misconception that running their business is supposed to be easy.
I know I did.
But what I've learned over the years is that my business is one of the biggest spiritual teachers in my life.
It brings up all my shit and presents it right in front my face. It requires me to look at the places where I hold myself back. To push through my comfort zone into the places that freak me out and make me want to hide.
To work hard, even when I don't feel like it, because I'm committed to this path and I want to see results.
And let me tell you, it's not easy. Especially when I don't feel like it.
Did you think that every time I lead a Daring Divas event I feel like it? I can assure you that I do not. I love my tribe, but sometimes I'm PMSing or feeling stressed about something that happened earlier, or... sometimes I just feel nervous about standing up and speaking in front of a room full of people!
But I stay the course because I made a commitment. I made a commitment to myself to leave a legacy and make a difference through my business, and I made a commitment to my tribe to show up and lead.
Now on the other hand...
I don't want to be all doom and gloom because the joy and satisfaction that come from building my business is well worth all the hard work.
I truly wouldn't have it any other way. I feel on purpose, proud of my accomplishments and like I've created the life and business that a few years ago was nothing but a dream.
- I do have a 6-figure business now, although it took me years to get to that point.
- I do attract clients MUCH easier than before, but it still takes effort.
- and I do have lots of fun in my business because I absolutely love what I do.
So, what is being preached in the coaching industry isn't entirely untrue, but I think the message that is often missed (because who wants to buy something that is going to take a lot of hard work?), is the fact that success doesn't happen overnight and sometimes your business will not be "fun".
But if you want to build the empire you envision, you must stay committed. You must build it day-by-day and do the hard work. And yes, you'll need to show up sometimes even when you don't feel like it.
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