Hey there, Innocent!
ALIGNING YOUR BRAND WITH THE INNOCENT ARCHETYPE
Innocent brands help you escape the imperfections of the world and live a more simple, pure, peaceful life.
AS AN INNOCENT, YOU EMBODY THE SPIRIT OF OPTIMISM, PURITY, AND SIMPLICITY.
You are a beacon of hope and positivity, driven by a desire to bring joy and clarity to those around you.
While you are trusting and see the good in others, you tend to gravitate towards stability and simplicity, steering clear of cynicism and complexity.
You love the idea of a harmonious and happy life, viewing it as a pathway to personal fulfillment and community wellbeing.
Ready to build an Innocent-inspired brand and business that feels natural and uplifting?
LET'S GO!
Ready to build an Innocent-inspired brand and business that feels natural and uplifting?
Let’s go!
HERE’S WHAT BEING AN INNOCENT SAYS ABOUT YOU…
Your Personality
SWEET
OPTIMISTIC
MORAL
HOPEFUL
UNCOMPLICATED
TRUSTWORTHY
HONEST
ENCOURAGING
POSITIVE
Your Mottos
“Keep it simple”
“Find joy in the little things”
“Every day is a fresh start”
You’re Motivated By
Finding fulfillment in the here and now - you love to slow down, relax and get out of the fast lane so you can truly enjoy your life.
You’re most content when
THINGS ARE SIMPLE AND STRAIGHTFORWARD.
YOU ARE SURROUNDED BY JOY, KINDNESS, AND POSITIVITY.
YOUR LIFE FEELS BALANCED AND FULFILLED.
Traps to look out for
BECOMING TOO UNREALISTIC AND NAIVE.
APPEARING CHILDISH, WEAK, OR IMMATURE AND NOT BEING TAKEN SERIOUSLY.
BECOMING PREDICTABLE AND BORING.
Turn Offs
FEELING RUSHED
NEGATIVITY
CHANGE
UNCERTAINTY
BEING TOO BUSY
The Innocent Business Owner
Your desire for simplicity and clarity is likely what led you to start your own business, where everything aligns with your values of honesty and goodness!
But beyond simplicity and clarity, there are many reasons why you make a great business owner:
Authenticity: You bring your genuine and transparent nature into your business, creating a trustworthy brand that attracts loyal customers.
Consistency: Your commitment to maintaining a straightforward and predictable service or product ensures customer satisfaction and builds a reliable reputation.
Optimism: Your positive outlook inspires your team and attracts customers. This creates a welcoming and joyful brand atmosphere that draws people in.
Dedication: You desire to make the world a better place, and are motivated by a vision of spreading joy and comfort, pushing your business forward with purpose.
Problem-solving with simplicity: You have a knack for breaking down complex problems into manageable parts, finding solutions that are easy for everyone to understand and implement, ensuring your business runs smoothly.
Innocent Branding
Brand Voice
Your brand voice is genuine, optimistic, gentle, and clear. Use your brand voice to connect with, and inspire your audience, while building trust by communicating your values.
SHARE STORIES THAT HIGHLIGHT THEMES, SUCH AS:
- Appreciating the simple pleasures in life.
- Clearing out what no longer serves you.
- Making lemonade out of lemons.
Brand Visuals
Innocent brand visuals tend to be light, whimsical, uncluttered, and natural.
Color palettes are typically pastel, but can also be deeper hues of natural colors - think sage rather than mint, or sky blue rather than baby blue.
Imagery communicates peace, wonder, wholesomeness, and serenity.
Brand Experience
YOUR BRAND EXPERIENCE IS THE FEELING YOUR CLIENTS AND COMMUNITY HAVE WHEN THEY LAND ON YOUR WEBSITE, READ YOUR INSTAGRAM POSTS OR OPEN YOUR EMAIL.
Being intentional about your brand experience is important because it’s what you’ll become loved and remembered for. Luckily, when you embody the right archetype you don’t have to try too hard because creating your brand experience will come naturally.
As an Innocent, your audience wants to feel cared for and simple.
They might dream of going back to simpler or slower times, and they often want the perfect life.
They follow and work with you because your joyful and gentle approach is a breath of fresh air in our hectic, fast-paced society.
They love learning from you because you inspire others to truly enjoy living in the present moment, and making the most of what they have.
Innocent Examples
DOVE
Dove embodies the Innocent archetype through its commitment to natural beauty, self-acceptance, and authenticity. With campaigns focused on real people and messages of self-love and purity, Dove encourages customers to embrace themselves just as they are.
COCA-COLA
Coca-Cola captures the Innocent archetype by celebrating moments of happiness, nostalgia, and connection. Through its classic branding and emphasis on unity and sharing joy, Coca-Cola evokes feelings of positivity and timeless simplicity.
WHOLE FOODS
Whole Foods represents the Innocent archetype by promoting health, wellness, and natural goodness. With its focus on organic, wholesome ingredients and sustainable practices, Whole Foods invites customers to reconnect with pure, high-quality food and a clean lifestyle.
INNOCENT POP CULTURE EXAMPLES
ZOOEY DESCHANEL
Zooey Deschanel embodies the Innocent archetype with her quirky charm, sincerity, and positive outlook. Her whimsical, carefree style and roles that highlight her down-to-earth persona resonate with qualities of innocence and authenticity.
TAYLOR SWIFT
Taylor Swift fits the Innocent archetype through her candid storytelling and ability to convey relatable, heartfelt emotions. Her songs often capture universal experiences of love, growth, and self-discovery, inviting fans to connect with her on a genuine, unfiltered level.
AUDREY HEPBURN
Audrey Hepburn represents the Innocent archetype with her timeless elegance, grace, and compassion. Known for her humanitarian work and her roles that reflect purity and optimism, Hepburn inspires a sense of hope, kindness, and classic beauty.
These brands and individuals not only embody the external traits associated with the Innocent
—such as simplicity, purity, and an optimistic outlook— but they also create deeper emotional connections that inspire a sense of comfort, kindness, and authenticity in their audiences, making them enduring symbols of hope, sincerity, and gentle optimism.
Get the Innocent Brand Bundle
THE INNOCENT BRAND BUNDLE IS COMPLETELY CUSTOMIZABLE
WITH A FREE CANVA ACCOUNT AND WILL HELP YOU CREATE A BEAUTIFUL VISUAL BRAND QUICKLY AND EASILY!
If you need a brand that gives you the confidence to take that next leap forward in your business … and you needed it, like yesterday … then this is for you!
BUILDING BLOCKS
Customize your brand with our curated collection of Innocent color palettes, font sets, accent elements, background patterns and images.
BRAND IDENTITY
Create your own beautiful brand identity with our mood board, brand board and brand book templates, plus choose from 10+ unique logo sets to make your own.
MARKETING TEMPLATES
Confidently market your offers using our easily editable templates. These include social media banners and graphics, business cards, a brochure, lead magnet, course workbook and speaker sheet.
