Below are examples, templates and scripts that that you can modify and use in your own Meetup group.
"Designing and Hosting Profitable Events"
Whether you're hosting a Social, Educational or Combination event, you want your events to follow my 6-part “Winning Event Formula”.
When you follow the formula, your members will respect you as the leader, feel safe in the container you create and be clear about what to expect at your events.
Download the outline which walks you through how to organize your Meetup events following my Winning Event Formula.
At the beginning of every event, whether you have a guest speaker, you’re leading a Social or Combination event, or you're delivering a workshop, it's your job as the leader to stand up in front of the room and deliver an introduction.
Your event introduction is important because it...
DOWNLOAD my Event Introduction Example to to guide you as you write your own.
Not sure what to write on your event pages to get people to RSVP? Use these examples for inspiration!
Your Table Sign should go on your sign in table in a stand up frame. It helps people know they're in the right place, and professionally positions your group.
DOWNLOAD (PDF file - you could create something similar to this in Photoshop, Canva or PicMonkey with your own brand colors, fonts and logo)
DOWNLOAD (Pages file - if you have an Apple Computer, you can use this editable Pages file and modify it as your own. If you get a message that says "Woops! Preview not available." Just click the blue download button and the file should download to your computer - then you'll be able to open it.)
Modify this sign in sheet to use at your own events.
IMPORTANT!
First, copy and save the document to your own Google Drive by clicking "File" => "Make a Copy" inside the Google Doc.
An Event Page Banner goes at the top of every Meetup event page and gives people a visual to remember your events by.
The banner should include the event name and follow a different design for each unique event you host.
Event Page Banners can also be shared on Facebook as the image that goes along with your post about an upcoming Meetup event.
Measurements = 1200 X 675. You can design your own Event Page Banner in Canva, PickMonkey or Photoshop. Or you can find a designer on Upwork to create it for you.
Create accountability and better attendance in the future by sending this email to "no-shows" after your event.
On your Meetup event page, you have the option to “Ask Members a Question” when they RSVP. I recommend using this question to get people to confirm their commitment to attending when they RSVP.
One way to help prevent no shows is to include a “Be Considerate” Message on every event page. This helps instill the expectation that “when you RSVP to our events, we expect you to show up.”
"Making Money with Meetup"
This outline walks you through the basic structure of a Meetup talk designed to invite your members into a Discovery Session... and from the Discovery Session into working with you.
This outline demonstrates how to give a free talk at your Meetup group designed to invite potential clients into a Discovery Session.
This outline demonstrates how to give a free talk at your Meetup group designed to enroll new clients into a paid program.
NOTE: You don't need to go through all the steps in the offer section when just offering a Discovery Session, but they're important with a higher ticket offer like this.
Here's an example of a sign up form for a paid Discovery Session.
This form includes a free bonus (optional) they receive when they sign up that day.
Use this sign up form example when you're offering two things that can be purchased separately or together to save some money.
NOTE: In most cases, you want to stick with just one offer to avoid confusion.
Use this example if you make an offer for a paid program or course at a high price point.
NOTE: Only make this kind of offer once you've been running your group for at least 6 months - 1 year and you have your members' trust.
Use this form when making an offer for a free discovery session with a limited number of spaces and your audience needs to apply to get a spot.
You'd reach out to the recipients after going home and reviewing the applications.
If you don't want to make your sign up form an application, you could follow the top section of the example (before the questions)... so you'd list 3 bullets that highlight the session results and have a space for contact info. They'd need to turn in the form to you before they leave to claim their session.
Don't just wing your Discovery Sessions and hope for the best! Use this script to make sure you're setting your session up for the sale.
Use this worksheet to create your signature program. It walks you through how to outline your process, what to include in your program and how to price it.
An intake form consists of questions to help you gather information you might need to better support your clients during your work with them.
It will consist of different questions depending on the type of business you have and what you support your clients with.
Here's an example of the intake form I use for new branding clients:
And here's an example of the Meetup Mastery intake form you completed before this course:
Here's an example of the agreement I use with my new clients. You're welcome to use this for reference, but I recommend consulting with a lawyer to make sure your agreement is written correctly for your business.
"Masterful Marketing for Meetup Success"
Here's a visual of what emails you'd send on what days, if your Meetup group offers 2 unique events per month.
Examples of all emails Daring Divas sends before a guest speaker talk or workshop.
Examples of all event announcement and reminder emails we send at Daring Divas before I lead a workshop.
Examples of all emails Daring Divas sends before Social and Combination events.
4 things to include in your Meetup Monthly Newsletter, plus examples you can modify to use as your own.
Here are some guidelines with examples for posting about your events to Facebook and Instagram.
Meetup Business cards are important to have on hand. You can give them to people you meet in the community who might be interested in joining your group and you can pass them out at your Meetup events, encouraging your members to share your group with friends who may be interested.
In addition to your Meetup business card, you’ll want to have business cards for your own business that you can hand to members who express interest in working with you.
This is a visual graphic that goes at the top of your Meetup About page - the very first page a potential member lands on. This graphic should include your Meetup group name and a photo - ideally of your members.
If you don't have a photo of your members yet, you can start with a stock photo that represents the feel of your Meetup brand.
Measurements = 600 X 338. You can design your own About Page Banner in Canva, PickMonkey or Photoshop. Or you can find a designer on Upwork to create it for you.
About 1 week before each event, I recommend doing a Facebook live on your personal page, inside your group, or on your business page to invite your friends and followers to the event.
Facebook lives are great because Facebook gives them more exposure than other types of posts.
Before an event, you'll want to post a message to that event's Meetup discussion board, letting your members know what to expect and getting them excited to attend.
After an event, you'll want to post a message to that event's Meetup discussion board, thanking everyone for coming and letting them know about upcoming events.
"Collaborating with Guest Speakers"
Here's the Daring Divas Speaker Application which you're welcome to modify and use in your own Meetup group.
Here's the Daring Divas Speaker Agreement which you're welcome to modify and use in your own Meetup group.
When prospective speakers submit an application, they’ll provide you with references you can contact about their speaking ability.
The Speaker Reference Form is an example of a form you could create to send to your potential speaker’s references.
You could simply email the references the questions on the form, or better yet, build the form in a platform like Jotform, Typeform or Gravity Forms and send the references the link.
Here's my Daring Divas Speaker Instruction Packet that you can modify and use as your own. It walks your speakers through exactly how to write their event page copy so you don't have to spend so much time editing.
It also includes a checklist for your speakers to check their copy against before submitting it, as well as answers to frequently asked questions.
About 2 weeks before your guest speaker event, I recommend sending your speaker an email inviting them to help promote their event.
To make it easy for your speaker, send them graphics they can use in their newsletter, on Facebook, in Instagram Stories and on their Instagram feed, along with a caption that includes all the details someone would need to join the event.
Here's an example of the email, caption and graphics from Daring Divas that you can modify and use as your own.
"Launching Your Group"
Your Meetup group description appears on the first page prospective members see when they visit your group.
This is your chance to catch their attention and inspire them to join!
Use the outline inside your Module 8 Workbook to write your own Meetup group description.
Refer to the examples below for additional clarity and inspiration.
Be sure to click "What we're about" on the Meetup pages in the examples to see the full descriptions.
I recommend including your bio in your Meetup group description. Here’s an outline of what your bio needs to include, as well as examples, to get you started writing yours.
When a new member joins your group, you'll want to reach out to them with a welcome message.
You can write a welcome message in advance and load it into Meetup to send automatically when someone joins, or you can manually send welcome messages to make them even more personal.
Here's an example of event page copy for a first event. Feel free to modify it for your own first event.
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