I cannot even count the number of times I’ve heard gurus, online experts, course creators, even colleagues and friends say the first and most important thing you need to do when you start your personal, service-based business is to figure...

Did you know that the colors you use in your brand relay a specific message to your audience about the type of person you are, the type of business you’re building, and the type of clients you attract? Not only that, but each color even has...

If you’re a coach, healer, or online expert, having a signature offer (i.e. a course, program or membership) is the key to being well paid, building a sought after brand, and making an impact on a larger scale. Of course, there’s a lot...

Typically when we think of branding, what we think of is colors, logos, creating an Instagram feed, and other elements of visual/external branding. However, there’s another crucially important, and often overlooked component of building a...

It gets harder and harder every day to make your brand stand out in today’s crowded digital landscape. Most coaches, healers, and online experts know that in order to truly stand out, you have to give your audience some reasons why...

Your brand promise is the thread that ties together everything you say and do in your business. 

Similar to how your Brand is the promise of an experience that shows up wherever you show up, your Brand Promise is the promise of an outcome...

The images you use for your brand, whether they’re on social media, blog posts, your website, your lead magnets, marketing materials, or anything else, speak volumes as to who you are and how your clients feel when interacting with you and...

 Brands and business owners today have to do more than ever before to stand out from the crowd. More than 4.5 million new businesses are started every year (according to the Census Bureau), and that number is constantly growing. While...