If you would have asked me when I was first getting started when the best time to invest in your brand was… I would give you a different answer than the one I’m sharing today. I used to believe that branding was only for big names and...

Before you get started building your brand, it's important to understand what branding is (and what it's not!) and how it fits into the context of your business. 

A brand is the promise of an experience that's consistently delivered...

Your Brand Name is a direct reflection of your business, and is the first impression potential clients have in terms of what you do, and what it's like to work with you. 

You wouldn’t believe how many women entrepreneurs I meet who are...

The first thing I hear from so many fempreneurs looking to attract more clients is that they need help with marketing. And while marketing is an important piece of the biz-building puzzle, it is not the first step! 

One of the most common...

Throughout this blog post, we’re going to explore the 6 pillars of personal branding and why they are essential in creating a brand that stands out online, and stands the test of time. 

While we are referring to them as pillars because...

The online world is more crowded than ever, with tons of new personal brands and businesses popping up all the time (like, multiple millions of new businesses every single year). 

It can be hard to stand out!! And sometimes it can feel...

Before we can define a personal brand, we need to understand the concept of branding on its own. 

A brand is the promise of an experience that is consistently delivered everywhere your business shows up.

If you’re a service-based...

Taglines and Titles might be two buzzwords you hear in the business world, but what’s the true purpose and impact behind them both?

Let’s back up a step… Brand messaging plays a huge role in how you’re remembered, if...