THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
Brand Archetype Series: The Magician

When it comes to building a business that you love showing up in each day and that naturally...

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What Are the Twelve Brand Archetypes?

Ever noticed how some brands just seem to get you, like when you scroll through their website or...

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Can You Have More Than One Archetype?

To put it simply –– YES! We all can and do have each of the archetypes living...

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Building a Purposeful Brand with Archetype Families

If you’ve spent any amount of time around The Daring Fempreneur, then you likely already...

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Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them)

Branding is not just about aesthetics – for the most successful brands, it’s a deep,...

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How to Leverage Brand Archetypes to Design a More Impactful Website

Building a brand is not just about logos, color schemes, or taglines. It's about telling a story,...

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Embracing Your Truest Self in the New Year: An Archetypal Guide

As the final page of the calendar turns and we stand at the cusp of a new year, it's not unusual...

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How to Set New Year's Resolutions Based on Your Archetype

The new year is almost here, making this the perfect time for some reflection on the past year,...

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The Complete Holiday Gift Guide for Each of the 12 Personality Archetypes

I know the holidays can be stressful when you’re trying to decide the perfect gift to give...

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Leveraging Brand Archetypes to Build a More Recognizable Brand

Have you ever wondered why some brands feel like they're speaking directly to you, while others...

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Brand Archetype Quiz

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