I was a royal child born into a family with very little money. My mom was a house cleaner and my dad was a carpenter, and although I loved my parents and they always did their best for me... from the day I was born, I knew I wanted more.
My first memory of being embarrassed about my family's living situation was in first grade. Two of my best friends were twins who lived in a mansion on top of a hill, about an hour away from my family's cramped, 400 square foot cabin on the property behind our landlord's house.
I would spend hours playing at the twins' house, feeling very "at home" with their 20-ft ceilings, marble countertops, swimming pool, shiny wood floors, and all the cool toys and fashionable clothes they had.
One day, they came over to my house to play (I forget why, as I would avoid my friends seeing my house at all costs) but I remember standing with them in my dark tiny kitchen, dirty dishes piled high from the week before, wanting to crawl under the counter and hide.
In 3rd grade, we moved across the country from New York to Oregon. Always wanting the best for me, my parents enrolled me in the best public school they could find on the wealthy side of town... while we lived in a trailer on the poor side of town.
Because my school was on the wealthy side of town, most of my friends were rich kids. I literally remember having nightmares about my friends seeing my house - the thought of the embarrassment that would follow, if this ever were to happen, made me physically ill.
I remember in 7th and 8th grade I dated a boy for two years (I was a master at long relationships as a middle schooler), and while I spent countless hours hanging out at his house (also a mansion on a hill), not once did I allow him to see where I lived.
One night, after watching a movie in his in-home movie theater, his mom offered to drive me home. What?! NOOOOOOO!!!!! My stomach sank and my heart raced as I quickly tried to come up with an excuse to avoid my nightmare turning to reality. Thankfully, for me back then, my mom just so happened to be "out doing errands" and could easily swing by and pick me up.
This embarrassment about my living situation was a huge part of my childhood experience, but I haven't shared it with you until now because...
But even with all the self-judgment and fear, I can't hide this part of my life from you. In fact, I think it's really important to share because the underlying lesson that can be taken from my story is important.
When I graduated from high school, I set out on my own to Boulder, CO. I supported myself through college (tuition, rent, food, etc). Then I paid my way through my coaching certification, my Master's degree, my first high-end coaching program and bought my first car.
All of this took investing money that I didn't have and huge leaps of faith that it would pay off (and that I would NOT follow in my parent's financial footsteps).
And it has. Within two years of completing the high-end coaching program that I mentioned above...
Investing in yourself and your business is scary, but in my experience, it's been the best decision of my life. I simply would not be where I am today without it.
If your brand is currently like my childhood experience with my house (you don't want anyone to see it because you're embarrassed), and you're ready to take the leap so you can take your business to the next level (for real), then let's talk.
Use the power of timeless archetypes to unleash your brand's core strengths.