How to Define Your Ideal ClientSep 17, 2015
- It simplifies content creation – writing articles, building your website and developing workshop content becomes much easier because you have a specific person to talk to.
- It makes it easier for people to refer you because they know the kind of person you can help.
- It helps you be perceived as more credible because you specialize in helping a specific kind of person.
- It makes your job more fun, because you only work with the kinds of people who you enjoy working with.
HOW TO DEFINE YOUR IDEAL CLIENT:
There are 2 things to determine when defining your ideal client:
- What TRIBE they belong to, and
- What CHARACTERISTICS they have
Here’s an example of a tribe from general to specific:
Single men over 50
Here’s another example of a different tribe from general to specific:
Women business owners
Women, product-based business owners
If you are just starting your business, I recommend choosing a very specific tribe, getting your footing with that tribe, and once you have, consider broadening your tribe based on the needs you are finding that people have.
Characteristics are things like:
Knowing your ideal clients’ tribe and characteristics is an important first step, but before you make your ideal client official, ask yourself the following questions to determine if this is the best ideal client for you…
- If you had to spend everyday with this ideal client, would you be happy?
- Are there enough ideal clients out there for you to help? There should be at least 10,000.
- Does this ideal client have an urgent problem that they want solved? Urgent enough that they will be motivated to invest time and money into working with you?
- Does this ideal client have enough money to afford to pay you?